Hi there! You are probably here because you want to start your lash business, and you don’t know how. The good news is that starting an eyelash business is easy; the problem is making it work.
However, there is an easy way to create a successful eyelash business. And that is with “personal branding.” It takes more than a love for beauty to establish a lash business in 2022. Some groundwork needs to be done, such as research and marketing, identifying your target audience, creating unique content, and more. But let’s start with the basics.
- 1 What Is Personal Branding?
- 2 Why Is it Important to Have a Personal Brand?
- 3 What Is an Eyelash Business?
- 4 How to Create a Lash Brand
- 4.1 1. Create a Name for Your Business
- 4.2 2. Get the Required Training and Qualifications
- 4.3 3. Create a Website
- 4.4 4. Identify Your Target Audience
- 4.5 5. Create Social Media Accounts
- 4.6 6. Create and Post Unique Content
- 4.7 7. Research Your Competition
- 4.8 8. Research Your Products
- 4.9 9. Register Your Brand
- 4.10 10. Get a Business Card
- 5 Conclusion
What Is Personal Branding?
Personal branding is the process of making a name for yourself or your business. It’s how you show the world what your business stands for and why your target audience should choose you over your competition. Personal branding is more than just marketing yourself; it’s also about you being your own marketer! It means standing up for yourself and your business so your customers will respect and trust you.
Why Is it Important to Have a Personal Brand?
In case you haven’t noticed, the beauty world is fiercely competitive. And people’s attention spans are getting shorter by the minute. It’s more important now than ever to make a good impression. The best way to do this is by making a brand identity that is strong and easy to remember.
Personal branding is important, but most business owners don’t see it that way because they think it’s a lot of extra work. But the truth is that if you want your lash business to be successful, you need to create a successful brand. People who know you and your business are more likely to trust you and buy more lash products from you.
What Is an Eyelash Business?
There are a lot of niches in the beauty business, but the eyelash business is particularly profitable. Grand View Research, Inc. says that by 2025, the global market for false eyelashes will be worth $1.6 billion. That’s a lot of potential customers, don’t you agree?
In an eyelash business, a trained technician puts on eyelash extensions and does a list of things to make the lashes look nice. Like any other business, the eyelash business needs marketing, sales, customer service, and other tasks to make money.
Before starting a lash business, you usually need:
- A cosmetologist or esthetician license from your state’s cosmetology board
- An eyelash extension training certificate
How to Create a Lash Brand
1. Create a Name for Your Business
Naming your brand or business is the first step to creating a personal eyelash brand. So have you decided on what you are going to call your business? Every business needs a creative, one-of-a-kind name that customers will remember.
Make sure to register the brand name to keep competitors from using it. Your business name is only one part of your brand, of course. Make a logo that shows your brand, what it stands for, and where it wants to go. You can look up the logos of the brands you admire to get inspiration. But remember that you must personalize the logo, name, and everything else about your lash brand.
2. Get the Required Training and Qualifications
If you don’t want to hire a lash artist, you need to become one yourself. Having a license shows your clients that you are professional and keeps your business in line with the law. Of course, each state and country has its own rules, so make sure to find out what you need to do in your area. To get an esthetician license in your area, you might have to take a series of classes, pass a test, or pay certain fees.
3. Create a Website
If you want people who search online for lash services to find your business, you will need a website that looks professional. Getting your website right is important because it will be the first thing people see about your business. The good news is that it’s easy and surprisingly cheap to make a website that looks professional. On your website, include the following pages:
- About Page
- Contact Page
- Booking Page
- Services and Pricing
- Terms and Conditions
4. Identify Your Target Audience
Do you know what kind of people you want to reach? Maybe you know the age range of the people who come to you for eyelash extensions. You can get a clear picture of your ideal customer by breaking down the majority by gender, income, generation, age, location, and preferences. Once you know what your ideal customer likes and doesn’t like, you can use custom marketing strategies to reach and sway them. You can also employ SEO experts to help you gain the right traffic.
5. Create Social Media Accounts
Is there any easier and quicker way to gain brand recognition than through social media marketing? We don’t think so! Social media is practically a gold mine if you know how to use it well for your lash brand. Did you know that out of the more than 7 billion people on Earth, 3.84 billion use social media?
Social media marketing (SMM) can help lash artists spread their brand recognition and loyalty. It can help get more people to know about your brand and bring in new customers. A good SMM strategy helps you do more than just get your message across.
You should fill your feed with “client-centric” posts. When it comes to lashes, clients care about themselves, their results, and their day-to-day life. Everything you post should be educative and inspiring, helping you connect with your followers. When your posts are interesting, useful, and relevant to your target audience, it keeps them wanting more.
6. Create and Post Unique Content
Once your website is up, you need content that helps explain your brand’s mission and vision. For your content strategy, you can make a calendar with the best blog topics and social media posts. Ensure you find and post relevant content that follows the current SEO strategies. Great, unique content puts you on the first page of search results, making you accessible to customers.
7. Research Your Competition
Do you have any idea who your competition is? What other local businesses offer eyelash extensions and other lash services that your target market will also use? Know your competitors well. And pay attention to their services and how they market their businesses. How do they make money? Which products do they use? How can you make your lash brand better but personalized to you? Where are they failing? Remember that creating a lash brand requires a whole lot of research.
8. Research Your Products
Now, you must do this. You must research the products your brand will use. You must also get acquainted with several lash extensions. After deciding on which products to use, then calculate their cost. Most of your startup capital will go to purchasing products and equipment. Consider the potential profit you will gain from everything you do and sell. And weigh the investments you want to put in.
Tip: You must optimize your services to solve your customers’ pain points. What do we mean? Market what can solve their problems. You can get an idea of the customer’s pain point by reading reviews on Amazon, Target, Walmart, and online stores.
After you figure out what products you’d be using, create a price list for your brand. Remember that a price list is a part of the necessary pages for your website.
Pro-tip: Your main focus when starting should not be making a profit. Instead, it should be gaining recognition. Those high-end luxury brands did not start by selling at expensive rates. Deal quality products, yes, but not too expensive, especially when compared to your competition.
9. Register Your Brand
You might have to undergo a long process to register the brand. It means putting everything about your business on paper, including its properties. One of those crucial properties is your trademark. It also means getting an intellectual property right for your logo so that another business like yours can’t take it. So this step is one you want to be thorough with.
It’s also important to remember that there are several steps to taking ownership of a trademark. First, your logo will get reviewed, which anyone can stop. But they can only do that if they can show that they were the first ones to use the trademark you made. This is another reason your brand, especially your logo, should differ from other businesses that do similar things.
10. Get a Business Card
Lastly, a business card can help people know and remember your brand. You can give your business card to family members, friends, and customers. If your eyelash services are good, your customers will tell others about you. Sharing your business card gives customers a tangible way to talk about your business.
Can you see that starting your lash brand will take 100% of your energy, time, and attention? But with this guide, you can do well. And if you do this well, you can maximize the industry’s market value. We hope that was a helpful read!
Oh, and before you go, you should know that you won’t just be buying lash extensions but lash glue and tools. Spoiler alert! Using the right lash glues is as important as using the right extensions. Here at Gollee Cosmetics, we sell all you’d need to get started. So, hurry and purchase from us today!