It is highly recommended that you build a website for your lash extension business and be creative with email marketing campaigns that will excite your customers. Doing so will help your company give the impression that it is legitimate and professional in style.
A website that is not only aesthetically beautiful but also easy to use will attract potential clients and allow them to browse your services while becoming familiar with your brand. If they like what they see, they will sign up for your email marketing list and become your customer.
You do not need to be a technical whiz to construct your website and run email marketing campaigns effectively; there are many fantastic methods to do both of those things, and you can do them on your own.
The development of an email programme can facilitate the development of relationships with clients, motivate clients to rebook appointments, and, probably most importantly, save you time, which is one of the most valuable resources a lash professional have. If you haven’t already read our advice on how to get started with email marketing or the reasons why you should, you should begin here. In that case, continue reading this article to find out how to turn the email application you already use into a time-saving machine!
How can I start creating a website for my lash extension business?
It is highly recommended that you get a domain name even though it is possible to create a website for free using platforms such as WordPress. This ensures that you have complete control over the internet section devoted to providing details about your business to interested parties.
You will also be able to have a ‘.com’ address, which will assist you in making your lash business appear as professional as is practically conceivable. Alternatively, you can use the domain for your nation, such as ‘.co.uk’ or ‘.com.us,’ if you like.
Remember that you do not need to be both the business owner and the website builder! We suggest you hire someone else to construct your website unless you have a strong desire to perform the work yourself, in which case you should go ahead and do it.
There are a lot of skilled and experienced web designers out there, and many of them are probably expanding their businesses in the same way that you are. It is quite worthwhile to use their services if you have the financial means to do so since this will let you spend some of your time concentrating on other aspects of your lash business.
In what ways may SEO benefit my lash extension business?
When constructing a website, you don’t need extensive SEO knowledge, which is an abbreviation for “Search Engine Optimization.”
When you are putting together the content of your website, there are specific things you can do that will increase the likelihood that search engines like Google will pick up on what you have to offer. All you need to understand is that these things exist.
These are in the form of “keywords,” which are the words and phrases prospective customers will type into a search engine to identify their requirements. In this scenario, the ultimate objective would be for somebody to type “eyelash extensions classes near me” into Google and for your company’s website to be one of the top search results.
Include a blog area on your website to increase its search engine optimization. This is the section of your blog where you can write pieces regarding your industry. Your blog entries could be centred on subjects such as “how to become a lash extension artist” or “how to get the most out of your lash extension trainees” in this scenario.
Suppose you upload new blogs regularly and make it a point to ensure that each one contains keywords pertinent to your eyelash extensions business. In that case, search engines will become aware that your company should be featured in the search results.
The next step is to create an account for your company on Google’s My Business platform. This no-cost service will ensure your company is seen on Google’s search engine results pages. Your company will be displayed in a list manner at the top of the Google search results page for “lash extension trainers near me” if a prospective customer searches for those terms.
You may have seen this before when looking for hair salons or restaurants in your area. If you’re unsure what this is supposed to look like, give it a shot right now.
You can customize your Google My Business account by adding images, updates about your company, and information on how customers may get in touch with you.
Your company will receive an increase in credibility and a promotion to the top of the list if you successfully encourage customers to submit original reviews rated five stars.
Should I use my photographs instead of buying them?
It is preferable to use original pictures wherever it is possible. When you take images from other websites on the internet, you risk facing various copywriting concerns in the future.
We suggest setting aside at least a few hours to organize your photoshoot. It is not at all necessary for you to be a professional photographer, and in this day and age, a camera on your phone and a self-timer will work just as well.
Take some stunning images of yourself, your workspace, or a lovely background against which you may post quotes to get your website and social media platforms off to a good start.
There is a good chance that you will have pictures of past eyelash extension clients that you’ve worked on, so post those as well with a comment such as “want to learn how to do this?” and emphasize how much experience you already have in the field.
How can I make my lash extension business more successful through email marketing?
Email marketing is a tried-and-true method companies utilize to generate sales and maintain healthy relationships with their clientele.
Emails are sent out to a database built up by a brand or business, and the recipients receive emails that contain enjoyable and exciting material with a hint of a sales push.
How do I go about building a list for email marketing?
It does not take place overnight, and building a large email marketing list requires time and patience. Utilizing the audience you already have on your social media accounts is the simplest method to expand your email list.
Your followers have already demonstrated some level of engagement with your company, so the next logical step would be to subscribe to your email marketing list. This makes this a fantastic place to begin.
Make sure customers know where to find the form on your website where they can sign up to get your newsletter by pointing them in that direction.
Over time, as the number of people who follow you on social media increases and your SEO capabilities improve, you will see an increase in the amount of organic traffic that visits your website. The size of your email list will expand on its own.
What kinds of information should I include in the marketing emails I send?
Make the most of your current information by repurposing it for your marketing emails. You can highlight blog entries already available on your website, utilize the captions of your Instagram photos to provide bite-sized nuggets of wisdom, incorporate images you’ve already uploaded, and offer “before and after” pictures of some of your current customers.
Your marketing emails should serve as a means to compile a highlights reel out of the fantastic content you’ve previously produced and distribute it to your target audience. It could be wonderful if we included contests and offers only available to those on your email list.
What are the steps to sending out marketing emails?
To begin, you may use your email account or, more preferably, an email address associated with your business to send out marketing emails.
However, as your email list expands, you should also expand by using an email marketing platform such as Hubspot or Mailchimp. This is something you should do as your list grows. These two platforms are free to use and will help your emails appear more polished and organized.
Imagine that you are committed to increasing your sales through email marketing. In this scenario, it might be a good idea to hire a professional designer to create an email template for you, although you should ensure that it is consistent with your overall brand.
We know that all of this may seem like a lot to arrange and get a handle on, but believe us when we say that it will be worth it when you are reaping the rewards of having a known business for being the best in town and beyond.
Do not forget that you can outsource the marketing aspects of running a business if you are not cut out for them. Your time is valuable. Therefore you should restrict yourself to devoting it solely to activities that excite you, as this is where you are most likely to produce high-quality results.
Here are the top five advantages of email marketing.
It does not matter what kind of company it is; how marketing funds are distributed is of the utmost significance. This is especially true for smaller enterprises, which typically have more limited resources and specific requirements.
Email marketing effectively ensures that small businesses can communicate with their clients, expand their clientele, and construct a positive name for themselves.
The best part is that the management of an email campaign is far simpler than the majority of people anticipate it to be.
Email marketing is used by many companies, including some of the largest corporations in the world. However, email marketing isn’t just for big firms with big expenditures.
Email marketing is one of the best marketing tactics accessible for small firms, who typically have limited financial resources at their disposal.
Develop solid ties with your customers.
Your clients enjoy hearing that you are considering them in your business decisions. They are interested in receiving up-to-date information regarding your company and its operations. If that is what they desire, there is no reason for you not to keep them up to date.
It should come as no surprise that it is extremely difficult to communicate with all of your consumers via phone. Not to mention the fact that doing so would be an extremely time-consuming task. It is both wasteful and expensive to send mailouts.
Sending an email is the quickest way to get in touch with your clients and provide them with an update.
The most recent product release, details regarding an upcoming major event, and any other news regarding your company are all excellent topics for regular emails. If a consumer has indicated that they want to receive emails from your company, you should not be bashful about contacting them by email and sending them messages.
Are you still sceptical that email marketing is one of the most effective ways to communicate with your customers?
Think about the fact that most people reach for their phones in the morning to check their email before they even get out of bed. What would you do if you knew that tomorrow morning, before they even got out of bed, one of the first things someone would think about was your company?
Develop your own unique brand.
Consider some of the names of the brands that are known the most throughout the world. Some company names and brand names have achieved such a level of notoriety that they have become associated with the industry in which they are active.
One excellent illustration of this is Kiss lashes. What if your locally owned and operated company could have a brand as easily recognizable as that one?
Because it provides you with direct access to the email inboxes of your consumers as well as potential customers, email marketing is an excellent method for expanding your brand’s visibility. Providing your subscribers with regular updates provides a wonderful opportunity for you to establish a voice, a style, and an image that is uniquely yours.
What do you want people to think about when they see your brand? You should develop a brand guide and ensure that every email you send adheres to it. Not only is each email a chance to engage with your subscribers, but it’s also a chance to further ingrain your own brand identity in the brains of your audience.
Learn from people who are already experts in this field.
When it comes to the sector of the company where you operate, the likelihood is high that you are regarded as a local or regional authority figure. Continue to present yourself as an expert through the usage of the content to further cement this identity in the eyes of consumers. Your is one technique to further solidify this identity.
It is not necessary for email marketing to consist just of spreading information about discounts and sales. You may use email marketing to send unique material that your subscribers will like reading or viewing in addition to emails geared to generate traffic to your business. This content can be delivered in the form of either text or video.
This not only improves your reputation as an expert but also builds the reputation of your company’s communications in the business world. Because they know that you consistently provide high-quality information, people will be thrilled when they receive emails from you.
Suppose you currently provide professional information through a blog or a YouTube channel. In that case, you might want to think about providing exclusive content that can only be accessed through email to encourage people to subscribe to your email list.
You may build other aspects of your marketing plan on the foundation of your content, which is one of your most useful marketing tools. If people enjoy what you produce, they will sign up to receive more of your fantastic content if they can do so. The best part is that the content will be directly sent to them.
Email marketing is cost- and time-effective.
Most of the time, there is simply no way to get around the fact that a small firm will be subject to time and financial limits. Most small businesses do not have the marketing money to purchase an advertisement that will be played during the Super Bowl, even though doing so would be beneficial.
Even highly targeted direct mail operations, such as delivering flyers to the mailboxes of people in your immediate area, can be quite expensive. Each flyer distribution may cost you several dollars, given the expenditures associated with its design, printing, and mailing. If you pass out fliers to one thousand people, you will immediately have a very expensive campaign, and there is no guarantee that it will produce any results.
The amount of time used to produce radio or television commercials can hurt a business’s bottom line. Every time you do not focus on your company is revenue that you are losing or, at the very least, an opportunity that you are passing up to engage with people on a more personal level.
Effective time and money management are one of the primary advantages that small businesses may get from engaging in email marketing.
Creating a polished email marketing campaign doesn’t have to be difficult or time-consuming to look professional. It is also incredibly cost-effective to send emails to many subscribers when you use a mailing list. You do not have to pay direct mail fees to acquire access to the email inboxes of potential customers; instead, you get this access for free.
Email marketing is one of the most cost-effective marketing available to your company and ranks among the top dollar for dollar.
Establish your company’s reputation as a reliable one.
Building credibility is one of the most difficult challenges a small firm must face and overcome. Why should someone entrust their business to you when the big box store down the road has a more well-known name?
The fact that individuals have faith in well-known brands is primarily attributable to successful marketing. They are aware of these names, so they place more trust in the associated brands.
You may establish your company’s trust by maintaining communication with your clientele and educating them about your company’s latest developments through email marketing.
The more they learn about your company and the more they hear about it, the more faith they will have in it.
The four emails you must immediately be sent to your lash clients
The four emails that you should begin sending to your lash clients immediately… SPOILER ALERT: You won’t need any specialized email software to carry out these steps
REMEMBER! To comply with the requirements of GDPR, it is essential to ensure that you collect the email addresses of your customers. When using an online booking system, you should double-check that the customer has permission to be contacted for marketing purposes.
How many of you currently have access to email?
How many of you would like to send emails but cannot do so because you do not know how?
If you don’t send your clients emails, you are missing out. FACT.
You won’t be able to create a relationship with your client because you won’t have time between sessions.
Emails provide the ideal opportunity to check in with the client after the consultation and inquire about comments simultaneously. The chance to keep in touch and share what’s new with your company and spread the word about any special discounts or deals that may be available.
If you want to turn one-time customers into long-term customers, you need to get into their inboxes and communicate with them often. Your emails don’t need to have a professionally designed layout and be flawless. A short and simple note personalized for the client is sure to be noticed, and it is an excellent approach to make your customers feel like they are a part of something unique and keep them coming back for more!
- Sending birthday greetings, anniversaries, and other related emails.
Demonstrate to your customers that you value them and are attentive to the smallest things! You may send them an email wishing them well on their birthday, informing them of important appointment milestones, such as “Congratulations! The words “This is your 100th Appointment, here is 10% off to celebrate!” are always a terrific approach to set yourself apart from other lash techs and keep your clients coming back for more of your services.
- Sending a follow-up email with a request for feedback and a link to leave a review following an appointment.
After an appointment, how many of you go ahead and follow up? If you don’t, how can you possibly tell whether or not your customer was satisfied? It’s possible that the customer was too shy to give comments directly in front of you, whether positive or negative. You can capture this data by sending an email to the recipient. Negative comments? No worries. You still have the opportunity to make things right! Is that the case, then? Amazing! Request that your customer writes a review for you on Google! The more reviews with high star ratings you have, the more likely Google is to recognize your company as a respectable one and rank you higher on the search page, which will ultimately lead to an increase in the number of customers you serve.
- Offer emails
Sending out promotional emails can be an effective way to drum up business during otherwise slow times. Make an effort to attract new customers by communicating with existing ones and providing them with individualized offers and limited-time promotions. Why not make an offer for referrals to be sent by email? You could say something like, “Refer a friend and get 20% off your next set of lashes!” as an example. The optimal strategy for expanding your customer base while fostering brand loyalty and retaining existing customers.
- “I Miss You”
If you haven’t heard from your customers in a while, why not tell them how much you miss talking to them? Send a message via email to the customers who haven’t done business with you between six months and a year ago. There’s always a chance that some familiar names will reappear in your record books.
The bottom line
Since this is your baby, you should ensure that you are kept informed about everything that is going on and that you have a lot of creative influence on how your website and emails are made.
One last thing to consider: developing a successful business does not happen overnight; therefore, limiting your expectations and enjoying the ride while you are constructing it is important. If the growth of your email list is slow, be patient and continue to put a lot of effort into it. In the end, you will be rewarded for your efforts.