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How to get your salon website found on Google

Hey guys! It has been a stunning, enlightening, and insanely hectic month, and here we are, inching closer and closer to November. It is difficult to realize that the year 2023 is drawing to a close. Despite this year’s challenges, we have witnessed you adjusting your strategy, developing new ideas, and maintaining a positive outlook. You have shown incredible poise and self-assurance in the face of many fresh problems this year. We hope you are very proud of yourself since you have accomplished an incredible amount, even though this year was one of the most difficult years ever.

We have a question for you: have you given your website as much effort as you have been giving to grow your business?

The solution to this problem may be somewhat involved. If you don’t already have a website, don’t worry; we’ll take care of that for you. Our website includes an article with instructions on how to create a website. If you are one of the many beauty companies that still just rely on social media to spread the word about your products and services, then you are not alone in this practice; nevertheless, it is time to step up your game. Do some catching up on some of the simple content I’ve linked to have that website up and running as soon as possible!

The transition from doing the dishes by hand to using a dishwasher feels similar to having your website. You are aware that the dishes need to be cleaned. You can spend the additional time necessary to do them manually, toss them in the washing machine, and go on to more important things, such as growing your empire. To be clear, the dishwasher represents your website. It takes care of all the laborious tasks involved in promoting your company on the Internet, freeing up your valuable time and energy to concentrate on other matters.

Websites allow you to gain the exposure that your company should have. Customers can quickly find your company from any location, at any time of day or night, and book an appointment to find out what all the fuss is about with your services. My website typically has around 12,000 people check it out every month. It’s time for you to start getting exposure of that kind! Additionally, using Google as a marketing strategy is among the most effective ways to attract new people to your website.

Google is an extremely effective and significant instrument that can expose your company to all of the ideal potential customers who are out there in the world. When prospective customers look for beauty services on Google, having a functional, attractive, and informative website that comes up readily in the search results is a game-changing and extremely vital component of scaling up. Let’s get you noticed on Google, will we? To ensure your beauty business appears on the first page of Google’s search results, I will offer you a few simple and efficient strategies today.

1. Develop your keywords to improve Google’s ability to locate your website.

What exactly are they called? To put it more simply, they are the terms and phrases that Google employs to connect visitors to your website when they utilize the Search feature. The artificial intelligence on Google can grasp the content of your website and bring up your website in the search results only if you use the appropriate keywords.

To get the ball rolling on identifying your keywords for Google, here is a short and easy brainstorming activity that you can use. Put all the words you can think of relevant to your company and the services you provide on a piece of paper and write them down. Remember that these are the search terms that your ideal customer would type into Google Search to locate your company. Keywords for your company could include phrases such as “best lash stylist,” “best lash artist,” “lash extensions,” and “lash lift,” amongst others. After you have a list of words relating to the service written down, you should think of words based on the location. You are familiar with them since you entered them into Google while looking for various companies and services. Keywords such as “near me,” “local,” and “in [city you’re in]” are extremely useful.

You’ll find the keywords you seek if you rearrange these words into sentences. These words need to be placed somewhere in the material on your website, whether it’s a headline, a description of a product, or a blog post you’ve authored. Pinging location-based search requests made in Google will cause your website’s location listing and Google My Business profile to display in relevant search results. Therefore, the next time a prospective customer searches the Internet for “best lash extensions in Ottawa,” they will find you! It’s as easy as that.

It is of the utmost importance to give your keywords and how you employ them on your website a great deal of deliberate thought. If you are strategic about the content you post on your website (if you keep your keywords in mind at all times!), people will find you whenever they type in those magic words and phrases.

2. Content Creation allows you to hone your writing talents.

You have a wealth of knowledge and experience to impart to others on all of the things you learned and learned while working in the beauty industry. Have you ever considered imparting all that enticing and priceless information to others? To be honest, my friend, the moment is now!

Create a weblog right away! Because when you share your knowledge on your blog, you establish yourself as an industry expert, and because Google loves showing off fresh information, this will do your business a world of good. Here’s why. Suppose you write a blog post containing information others are interested in learning more about. In that case, Google will reward you by making it more likely that your blog (hosted on your website!) will come up in searches connected to the topic. The blog receives 95% of each of the 5,000 visits that come to my website every month. Creating content that is unique, beneficial, and packed with keywords is an extremely important part of attracting visitors to your website. Good to see you, exposure!

Blog posts you write should be informative, offer value to the reader, and establish you as an authority in your field. To get you motivated to get started writing your blog right away, here are some examples of themes that you might cover there:

• Write in-depth blog posts about each of your company’s services, and include a FAQ (frequently asked questions) section for each.

• Write a blog post about the beauty shops in your city that you love the most. It is a wonderful approach to support your town and inform tourists of what is available locally if you call attention to other business owners in your city doing a good job.

• Blog about one service compared to another; readers trying to decide which type of service will meet their requirements the most effectively may find comparative content helpful. If you provide them with the information they require to make an informed decision, they will likely book with you. To assist people in making a choice, provide an entertaining and educational blog.

Your blog pieces can be shared across all social media platforms, including Pinterest, one of my most powerful tools and a major contributor to the monthly traffic driven to my website. Use your blog entries to inform, interact with, and inspire your existing customers and any new visitors you get. Writing blog entries delivers the majority of unique visitors to my site—nearly all of them, which is why I highlighted it earlier. Give it a shot right away!

3. Connect your website to the Google My Business profile you have created for your company.

Thanks to the information in your Google My Business profile, customers can see your precise location on a map provided by Google. Open up your profile on Google My Business and check to see that the information about your company, including the phone number, address, and website URL, is filled out accurately and is kept up to date. That’s right…if you already have a functional website, you must ensure that your Google My Business profile highlights it properly. In addition, make sure that your business description, hours of operation, and current photographs of both you and your location are all up to date and available for visitors to peruse when they click on your profile.

To make sure your GMB profile is marketing your business, gaining lots of positive reviews is another crucial step. Spend a few days, a week, or even a month sweet-talking (or gifting) your clients into posting their super-valuable reviews online if you haven’t already done a ‘review boot camp for your business and figured out a means to gather tons of fantastic feedback from past and present clients. Many methods exist for this, but the payoff is a trove of glowing 5-star reviews for your Google My Business page and website, proving to potential customers what you already know: that you’re the greatest at what you do.

Five simple “hacks” to increase your salon’s visibility online

Most of us immediately resort to Google when looking for a local company. You’ve undoubtedly learned the hard way that that’s usually where you should start looking.

And for companies like ours, the “Google game” presents a massive chance to increase our visibility.

However, we are confident that improvements might be made to your salon’s standing. To be honest, we still have much work to do to improve Gollee Marketing’s Google rankings.

The issue is that Google SEO (search engine optimization) can quickly become extremely complex. We understand that Google’s ranking system may appear daunting, and you may have already given up.

Perhaps you’ve decided to do nothing to improve your Google ranking and wait and see what occurs.

You do not have to be a technological whiz to do well in Google’s search results.

This is not a complex issue. However, your company will suffer if you choose to disregard these issues. Your internet visibility will suffer, and you’ll lose out on potential customers looking for what you provide but can’t discover you because they don’t know you exist.

When people look for “lash salons in Chicago” or “best facial spa in Houston,” for example, and your establishment comes up first, that’s great! This is a blog article you may safely ignore.

However, if you have an idea of who is ahead of you in the Google rankings and are willing to put in some time to move up the ranks and attract more customers to your salon via the search engine, then let’s get started.

These concepts are straightforward and require little investment to yield substantial returns.

Acquire ten five-star reviews on Google My Business.

Regarding getting found on Google, Google My Business is crucial for brick-and-mortar enterprises with physical locations. What you do with your Google My Business profile affects your visibility in both Google Maps and standard Google search results.

You’ve probably noticed that the salons in your area with the highest Google Maps rankings also have a lot of 5-star ratings.

Don’t feel pressured to obtain 30 perfect reviews overnight; remember that it takes time to build up to that. However, most firms with positive feedback and a good Google position have a system in place.

Daily, weekly, and monthly routines are in place to ensure the firm continues receiving rave ratings. A procedure is required if you want your beauty parlor to rank highly in search results.

If you want to receive more five-star ratings, consider these suggestions.

  • Deliver first-rate service at all times. This is obvious, but it’s also a deep topic, and I just don’t have time to get into it here (else the post would be 80,000 words long)! Still, I thought it was worth mentioning because poor customer service will prevent you from becoming successful online. #sorrynotsorry
  • Request Google reviews from your customers by sending them automated or periodic follow-up emails. Most salons aren’t using this one despite its simple application. A simple email asking politely and expressing gratitude usually gets the job done.
  • Have a contest among your employees to see who can rack up the most 5-star reviews (in which they are specifically acknowledged). Staff members will be encouraged to provide exceptional service and ask satisfied customers for feedback. You get to choose the incentive, but it should be worthwhile enough to motivate others to participate.
  • Send a tailored email or text message once a week or once a month to your top customers who had a fantastic experience, thanking them for their business and asking for reviews. This is a gracious method of expressing your gratitude and requesting a favor that will be immensely helpful to you.
  • Post links to your Google review on your website, in emails, and on social media (Facebook, Instagram, etc.) frequently. Customers are more likely to submit a review if they notice that you actively promote evaluations from other satisfied customers.

You can do several simple things this week to boost the visibility and popularity of your salon’s Google My Business listing.

Create a Google page with a description of your website that is optimized.

Have you Googled the name of your company in the recent past? Proceed if you haven’t done so already. Try entering “Sarah’s Salon, Toronto” or your company and location’s names into a search engine to see what comes up.

What you see in Google as the description of your website is the same thing that dozens of other people see every day when they come across your website.

Does this description do your business justice? Was this done on purpose, or did it happen by accident? Does it offer a positive first impression of your company and encourage them to click on the link?

If not, there is no need for alarm. Altering the description of your website is fairly simple, but doing so will have a significant bearing on how visible it is in Google search results.

Not only does it attract more people to click if it looks and sounds pleasant, but Google also measures what proportion of people click through when they visit your site, and it may reward you with a rise in rankings if that percentage is high enough.

Which of these websites, based solely on their description on Google, would you click on if you were seeking lash extensions?

What exactly should be included in your description, though?

To begin, you should ensure that the title contains your company’s name, the name of the location or neighborhood, and a few keywords relating to your work.

Then, at the bottom of the text, highlight a couple of your company’s distinguishing characteristics. Do you have any awards to your name? A green salon? Have you been voted the best in your city? Do you offer a certain kind of specialized service that sets you apart from the competition?

Construct one or two sentences about your company that, within the confines of 155 characters (the maximum number that will be displayed), will pique the interest of prospective customers enough for them to click. You should also include one of your keywords (for example, “lash lift,” “microblading,” “lash extensions,” and so on), and you should also consider including a call to action, such as “Book your appointment now” or “book your consultation for free.”

Now that you know what you want to write, the next question is where you will write it.

Editing the title and description of your website is fairly straightforward, regardless of whether your site is hosted on WordPress, Spacespace, Wix, Weebly, or another platform.

Create five brief blog posts.

You’ve probably been exposed to the term “keywords” before. You want to ensure that your website comes up when consumers search for those specific words on Google. In most cases, it is a mix of the names of your most popular services and the name of the city or area in which you are located.

Take, for instance:

“Lash extensions in Toronto”; “lash extensions”

“Miami spray tans”

“Nail salons Los Angeles.”

It is essential to incorporate these keywords into your website naturally at various points for Google to understand who you are and what you do. However, it is very simple to go too far, overstuff the text on your website with keywords, and lead Google to punish you with poor ranks since your website appears spammy. If you make these mistakes, you will be penalized.

Instead of filling your material with keywords, here is a terrific alternative that will assist in selling your services while also improving your site’s ranking:

Create a few brief blog articles that discuss your services, and include some relevant keywords in both the titles and the body of the pieces.

The most important factor in determining where we stand in Google’s rankings is the articles we publish on our blog, such as this one. They assist thousands of people each month in locating our website and gaining knowledge regarding our company.

Writing blog articles allows you to share useful and informative stuff with your email list and the people who follow you on social media, which is another advantage. Why not provide actual value instead of merely showing off your vacation photos?

These postings on the blog do not have to be extremely lengthy at all. That ought to be fine as long as they have at least 500 words, equivalent to a few paragraphs. To make the blog article more appealing to readers, it is highly recommended that you incorporate photos.

The question now is, just what should you be focusing your blog entries on?

Here are some suggestions for you to consider:

• Here are five ways my salon is unique compared to other salons.
• Before you get your lash extensions, there are three things you need to be aware of.
• My path from opening the salon to the present position in our business
• The skincare products that I have loved this season
• Here are five neighborhood companies you may not be familiar with but will surely adore!
• The unexpected motivation behind our recent price increases

Make sure that these blog posts are not only informative but also beneficial and that they do not contain any spam. However, you should try to include some keywords in them at various points so that they can assist you in ranking higher on Google.

Ensure that your NAP is consistent across the Internet.

NAP?! What exactly is that?

Name, Address, and Phone Number (NAP) are the information that identifies your company. NAP is an incredibly crucial factor in ranking, particularly for local businesses with a physical location that customers may visit.

Because a significant number of Google searches are conducted based on location (for example, if you are in a particular neighborhood and search “nail salons” on Google Maps, the ones that are nearest to you will show up first), Google wants to verify that your salon is situated in the location that you claim it to be.

It is not sufficient to simply enter your contact information into Google My Business one time and be done with it. Your name, address, and telephone number must be consistent across all your internet profiles. These are the following:

  • Your entire website, including all pages.
  • Your Google profile
  • Your Facebook.
  • Instagram
  • Yelp
  • Yellowpages

Have you relocated to a new residence not long ago? Have you changed your company’s name, even if it’s just by one word or the phone number at which you can be reached?

If this is the case, there is a significant likelihood that those modifications have not been mirrored elsewhere, and Google is likely perplexed by the situation. As you could have guessed, that is not a favorable situation at all.

Therefore, the first thing that you need to do is Google your company and compile a list of all the places where you are mentioned on the Internet. Examine every website, link, and page that contains a mention of your company. Check to see that your name, address, and phone number are all listed correctly and in the same way everywhere you go.

If you identify any inconsistencies, you can either fix them yourself or contact the owner of the website and ask them to make the necessary changes for you.

The whole procedure shouldn’t take more than half an hour, but once you’ve cleaned up and updated your NAP information everywhere, you should see an improvement in your Google results.

Final Thoughts

Getting your salon Google-friendly doesn’t have to be a huge, time-consuming, costly undertaking. And you can avoid paying someone else who is more “technical” to do it for you.

The content of your website, your Google My Business page, and your online listings all have a role in how visible your business is in Google’s search results. And if you put in the effort, you can easily manage and maximize these factors.

These simple “hacks” will increase the number of people who find you via Google every day.

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