How to use social ads to grow clients as a lash artist

Are you seeking salon marketing ideas you can implement on social media for your beauty or hair salon? Or perhaps you aren’t seeing the desired results and could use a little help. You might be looking for new ideas for your salon’s social media pages and a more effective social media approach.

Through social media, your salon can more effectively interact with both existing and prospective clients, raise more people’s awareness about the services it offers, and foster customer loyalty by highlighting the qualities that set it apart from competitors.

Companies need to be able to engage with their consumers and use social media platforms such as Facebook, Twitter, and Instagram in a way that is both enjoyable for customers and beneficial to the company if they want to remain competitive as the use of social media continues to spread across all fields.

In the following paragraphs, you’ll find a list of 21 salon social media ideas that can help you revamp your salon’s social media strategy and attract new customers. Come on, you business owners of hair salons, let’s have a look at these ideas for marketing your salon right now!

#1 The First rule of social media marketing for salons: provide content that will pique the interest of your ideal client.

Your clients should feel compelled to want more involvement and conversation after reading your posts on social media. People who will read your salon marketing content expect it to be entertaining and fascinating, and it should also supply them with some new source of knowledge.

You should provide photographs, information, or statistics on your page that your audience will find interesting and that are in keeping with your brand’s image. For instance, if your hair shop has a youthful, lighthearted, and contemporary vibe, the tone of your postings ought to reflect this.

If, on the other hand, your hair salon has more of a retro or retro-modern vibe, you might want to consider uploading photographs that adhere to this concept or tweeting about how your company caters to women who appreciate traditional beauty standards.

You need to make sure that the photographs you share appeal to your target audience and get a positive response from them. Every picture, caption, or tweet you post should be consistent with the voice of your business and the age range you are trying to reach.

Make sure that whatever you share on social media is something you believe your audience would be interested in discussing or finding interesting before publishing it.

Posting information such as hair and beauty tips, the most recent how-to guides, or other engaging content relating to your business that is available in a format that is brief and simple to read is something that salons should do.

An entertaining beauty film, an infographic, a list of useful beauty recommendations, or a list of beauty suggestions presented in a fun way are all examples of the types of salon marketing ideas that fall under this category. These kinds of content are participatory and likely to appeal to the audience you’re trying to reach.

#2 Second Tip for Social Media Marketing for Salons: Use Facebook as Your Primary Form of Communication

Facebook allows you to disseminate information regarding your products and services, publish photographs of your one-of-a-kind lash extensions, or organize contests and giveaways to encourage customer retention and attract new customers.

In this day and age of Facebook, it is extremely unusual to come across a client who does not have a profile on the social networking site. As a result, it is the ideal medium for communicating with clients.

Ideas for marketing your salon using Facebook include the following:

1. Create engaging content that addresses consumers’ needs and interests.

A straightforward yet productive concept for marketing a beauty salon is to compose blog posts on topics that interest clients and on which they will enjoy commenting. A good illustration of this would be to pose questions such as “The start of summer has finally arrived! What kind of lash extensions do you plan to get for the summer?”

This kind of conversation starter is pertinent, can be tailored, and is something that the vast majority of people who go to the salon would like to discuss.

2. Put up some images, and put up a lot of them!

Facebook’s functionality as a visual medium is among the most useful applications it offers to businesses. The work of which your salon is most proud should be displayed prominently for customers to see. Pictures offer a platform to illustrate what you are capable of doing. This can be in the form of festive holiday-themed lash extensions, beautiful bridal lash extensions, behind-the-scenes content, or user-generated content. This is a simple idea for marketing a lash salon.

Pictures interact with more than text-only postings, in fact, 120% more, which means that images can also help to drive new referrals through your front doors as your present customers share the photo with their networks. This is a benefit.

3. Consider your Facebook page to be a miniature version of your website.

Customers who visit your Facebook page should not have any trouble locating any of the information that they require to make a purchasing decision. It is smart to display information about your salon’s locations, services, images, and reviews by using the numerous tabs provided by Facebook.

4. Encourage customer participation by holding contests and freebies on Facebook.

A giveaway is an obvious idea for the marketing of a salon. Free things are quite desirable to the majority of people. Your consumers will appreciate the convenience of entering the contest or receiving the discount while on Facebook, regardless of whether the incentive is a discount on a beauty package for Mother’s Day or a gift card worth $50 to your beauty salon.

Additionally, they will probably comment on the post that is made on the contest page or share it with their own Facebook connections, which will bring additional attention to your company.

5. Give Facebook fans access to special discounts and offers.

Customers prefer to have the impression that they are getting something unique or valuable in exchange for “liking” a company’s Facebook page. The idea of rewarding loyal customers has been tried and tested in the salon industry. You can tempt them to like you on Facebook by offering a discount of 10% off their subsequent visit or by sharing the Page on Facebook, in which case they will be eligible to receive a gift with their subsequent acquisition.

In addition, you can offer discounts to people who like your Facebook page. However, these discounts can only be redeemed if the relevant Facebook Ad is mentioned.

Customers will want to follow your Facebook Page more attentively. They will likely inform their friends when they score an exclusive deal because they will know that these offers are only available to people who are fans of your page on Facebook.

6. Your Facebook ads should be targeted.

Utilize the targeting features of Facebook Ads to get the most out of them. You might decide to limit your target audience to Facebook users who are geographically close to your salon or who like pages that are related to your business.

#3 Third Tip for Social Media Marketing for Salons: Instagram

Instagram is the newest member of the core social media family, yet it has already amassed over 200 million users in just four short years. Pictures are a fantastic tool for marketing your salon because they allow you to display not just a wide range of your work but also photos that are both fun and quirky while adhering to the overall concept of your brand. Take a look at the following suggestions for marketing your salon on Instagram:

1. Stay on-trend

Take advantage of current hashtags to increase the number of people who visit your Instagram page and learn about your salon.

2. Make use of your location geographically.

Make use of hashtags to draw attention to your specific location. In this way, potential clients who are looking for a salon in the area may come across your photo and your establishment.

Suppose you own a lash salon in the Yorkville neighborhood of Toronto. In that case, you may follow your other hashtags and caption with the hashtags #Yorkville and #Toronto so that new customers seeking a haircut that day can locate your business fast. This will help you attract new customers.

3. Make use of before and after photographs to demonstrate your talent.

When it comes to social media, a review or testimonial does not have to just take the form of a written post. You may demonstrate outcomes at your salon by using Instagram before and after photographs demonstrate metamorphosis and have the potential to catch users’ attention.

4. Be playful and eccentric.

Users of Instagram are typically young and hip, and they like seeing posts related to not only products or services but also ones that are funny or unusual.

You can include particular quotations or photographs that, in your opinion, describe your brand whenever you want to engage your customers with a feel-good post, which you should do occasionally.

5. Do exclusive Instagram contests.

You can hold contests on Instagram that utilize user-generated content, which is one of the platform’s many useful features.

Host photo contests for your followers, such as “Post a picture of your new summer lashes with the hashtag #Ontrendlashes, and you’ll be entered for a chance to win your next manicure for free!”

These encourage customer engagement and make it simple for customers to participate; they have to submit a picture and include the appropriate hashtag in the post.

If you have ever wondered how to increase your followers on Instagram, holding a contest is one of the most effective ways to accomplish this goal.

6. Promote your business or event on Instagram.

There is no way to go wrong with a promotion if you are looking for a marketing strategy for your salon that is certain to produce results. Customers will always be aware of new things happening at your salon if you post promotional photographs on Instagram and tag them with the appropriate hashtags.

A good illustration of this would be to upload a photo of a youngster alongside the text “Back to School Special: 30% off all kid’s haircuts from now until September 5th.”

This either educates clients about the promotion or serves as a helpful reminder for those customers who may already be aware of the promotion.

You may even make the campaign exclusive to Instagram by informing clients to enjoy the discount associated with the promotion. They will need to present that picture in the salon.

7. Provide incentives for Instagram word-of-mouth.

Give consumers an incentive to take a picture of themselves showing off their work at your salon by asking them questions like, “Have a new lash artist or cut from Dropdead beauty salon that you really love? Include the hashtag #dropdeadnyc when you post it on Instagram, and you’ll get a discount of 10% off your next visit.

Because trust is such an important aspect of hair and beauty, word-of-mouth marketing is essential to the success of the salon industry. As a result, asking friends to post images of their experiences at your salon with their own Instagram networks is an excellent method to increase brand recognition.

#4 Fourth Tip for Social Media Marketing for Salons: X

X is an excellent platform for your beauty salon’s company, as it enables you to distribute relevant and entertaining content, communicate with prospective new customers, and run contests.

Here are seven easy marketing tactics for your salon that will ensure you are communicating with your followers on X in the most efficient way possible:

1. Use X as a source of information about the services you offer.

A simple yet effective strategy for marketing a beauty salon on X is to tweet information on individual services and a link to the salon’s website, where prospective clients may obtain additional details.

2. Offers that are unique to X.

Offers only available to those who follow your X account can access these special deals.

This will encourage individuals to follow your company on X, which will either grow your following or strengthen client loyalty. Both of these outcomes will benefit your company.

3. Deals in exchange for Retweets.

A simple Retweet from one of your Followers can get you plenty of referrals, making X an excellent tool for sharing content because of this potential.

Offer rewards for retweets, such as saying, “Angle Lashes is Vancouver’s newest trendy lashes.”  Simply retweeting this post will get you a discount of $10 off your next set of lash extensions.

4. Offer discounts for purchases made in groups.

Group Deals are a fantastic method to engage with customers or earn followers on X a very social medium for engaging with people.

X is an excellent method to interact with several people simultaneously because salons are also social places where people unwind, have fun, and generally feel better about themselves.

You could say something like, “Come in this weekend with 2 or more girlfriends and receive 20% off each on lash extensions, lash fills, or lash lifts just by showing this tweet!” as an example of a promotion.

5. Make use of hashtags on X.

Since hashtags were initially developed on X, you should make sure to use them in addition to Instagram.

Add hashtags to the end of your updates to make your contest postings stand out from the crowd or to name a particular geographical place, such as #Vancouver, #Brooklyn, or #LosAngeles.

6. Make sure your tweets are timely.

Consider the times your clients check their X feeds and adjust your tweets accordingly. Publishing about hair promos in the middle of the day on a weekday would, in most cases, not be as effective as publishing in the evenings, early mornings, or on the weekend, when clients will have time to view the post, phone, and schedule an appointment with the salon.

7. Publish on X Articles That Are Relevant to Your Salon.

Make use of X to share information, fascinating facts, or tales related to your lash or beauty business with other users.

Customers who follow you on X are interested in what you have to say and probably desire your guidance when it comes to taking care of their hair or beauty routines.

Snapchat for Lash Salons: When You’re Going After a Younger Clientele

The predominantly young user base is one of Snapchat’s defining characteristics. According to the source, 90% of Snapchat users are between the ages of 13 and 24. Because of this, you should consider using this platform to attract younger customers to your business.

The Snapchat method of telling stories in real time is effective. I can pique users’ interest even more and with greater force than some of the other platforms. They also provide the opportunity to display advertisements like Facebook does (you can find out more on the Snapchat website here).

The platform is quite comparable to Instagram in many respects. Especially now that Instagram has adopted its Story format, which they originally developed.

The use of this platform by beauty parlors and spas is sure to be interesting to observe.

Final Thoughts

You’ll be able to market your salon using these suggestions and ideas, which can help you bring in new customers, keep the customers you already have by cultivating their devotion to your brand, and foster an engaging relationship with your followers.

We sincerely hope that by reading this piece, you have been exposed to some fresh strategies that will assist you in making the most of the marketing potential social media platforms offer for your salon. Perhaps it has even inspired you to think of some of your marketing ideas for your salon.