The freedom and happiness that come with being your own boss are unmatched by any other aspect of the working world. When you combine that with doing something that you enjoy (applying lashes), you are pretty much set for life. But how exactly can you make your eyelash business more professional, and is it even necessary to make it more professional in the first place?
The answer is a massive yes!
Learning how to make your lash business more professional could be the ideal chance for you if you have a passion for makeup, beauty, and everything else that goes along with it. If this sounds like you, read on.
The question “How can I make my lash business more professional?” is one that is asked by a significant number of you. As a result, we have made the decision to compile a few guidelines in the hopes that they would assist in boosting both your self-confidence and your organization.
Do I Need To Make My Lash Business More Professional
The correct response is “Yes” Making your lash business more professional brings with it a plethora of benefits, one of which is the assurance that you will see an increase in the number of clients you serve.
In the end, though, this enterprise has a lot of potentials to become a full-time career, and it can even develop into a full-fledged firm, complete with staff and everything else! You must therefore make the decision to give your lash business a more professional appearance if you want to increase its visibility in the market.
Two Advantages To Having A Professional A Lash Business
Everyday Is An Adventure
You are familiar with what they say. If you find a job that you enjoy doing, you will never have to put in a day’s work in your life. Every single client is one of a kind, and every appointment is one of a kind as well.
Some customers prefer to engage in idle chatter, some will try to pick your brain, and still others may simply want to rest. Believe us when we say that not a single day will ever be dull. By elevating the level of professionalism at which you conduct your lash business, you can assure your customers that you will be able to satisfy their needs during their lash appointments, no matter how unique their preferences may be.
You Can Boost Your Clients Confidence:
It’s fascinating how something as simple as a new pair of eyelashes can have such a dramatic impact on our self-assurance, isn’t it? Increasing the level of professionalism at which you conduct your lash business might in this instance significantly bolster the confidence of your customers.
It is the most amazing feeling in the world to have a customer walk out of your business feeling 10 times more confident than when they went through the door. You have to understand that there are situations when you are responsible for more than just applying lashes. You are a friend as well as an educator and a good listener. Increasing the level of professionalism at which you operate your lash business guarantees that.
As you can see, there are a great number of advantages to elevating the level of professionalism in your lash business. Above all else, it’s a fun method to make money, which is the most important factor.
Even while there are a lot of positive aspects to giving your lash business a more professional appearance, it is essential to keep in mind that it won’t always be smooth sailing. Bringing professionalism to your lash business will require work on your part, and if you want it to be successful, you will need to be prepared to put in the necessary time and effort.
The Top Seven Ways To Give Your Eyelash Business A More Professional Appearance
Customer Services
This is of the utmost significance. Do not ever let your feelings get in the way of your work or your relationships. Respond to questions and inquiries in a manner that is both courteous and professional. Even if the consumer is in the wrong, you shouldn’t engage in combat with them because it will simply make the situation even more difficult. Always pay attention to what the customer has to say and strike up a discussion with them if they so desire. If they desire silence, then you have no choice but to maintain your composure. Always take the time to analyze the problem. If you treat your customers like “friends” rather than just another number, you will be able to make the appointment more memorable for them and give them something to think back on in the future. Make use of their name, and inquire further about themselves by asking them questions. Take note of the responses, and be sure to refer to them during your upcoming appointment. This will demonstrate that you care and will go a long way toward developing a relationship that will last for a long time in the professional world. It shouldn’t feel like going to the hospital for an operation to get your eyelashes done; rather, it should be a wonderful and pleasurable experience for the customer.
Word of mouth is one of the most powerful business generators, but it can also be one of the most massively beneficial or severely detrimental business creators. This is because if you have an unhappy customer who tells everyone about the terrible experience they had, it will have an effect on future referrals. So keep in mind that you should always be joyful and professional while you are with your customers.
Promotions
Promotions are an excellent method for generating some business and getting your company’s name out there, while simultaneously elevating the professional status of your company. However, there is a thin line that separates effective promotions from an excessive number of promotions. If you are always offering deals or discounts, then it will cheapen your image and can make you look either desperate for business or take away from the overall impact of the promotion. If you do this, then your image will suffer. A customer referral program, a customer loyalty program, and even just an occasional straight discount are all excellent ideas that may be implemented. However, we will provide a concise explanation of the promotions that were discussed, as well as how they operate, in the following paragraphs. There are many additional fantastic ideas for promotions.
Refer A Friend
While you are working with a client and applying their lashes, tell them that if they can bring in five new customers to you, they will receive a free set of lashes from you. New customers will then be able to approach you and tell the name of the person who referred them to you. You will be able to make a note of the name, and after hearing that person’s name mentioned 5 times, you will be able to provide that individual with a free appointment. This works out really well since you have five new customers who all pay full price, and the person who referred those customers receives a complimentary set of whatever they purchased. And if each of those five new customers brings in five new customers of their own, the possibilities are unlimited. Due to the fact that you have a large number of new full-paying customers, it will not be a problem for you to occasionally give away free sets. One of my personal favorites due to the fact that you can, in a sense, persuade customers to work for you!
Loyalty:
This is an easy one: If you have the same customer come back to you three, five, or ten times in a row (you choose the number of times), with no gaps in service that are more than two months, you may give them either a free set or a set at fifty percent off the regular price. Because of this, you will have a paying client for an extended period of time because the customer will want the free or discounted package as a reward for their continued loyalty. It is up to you whether you present this information in the form of a card that can be stamped or whether you merely record it in your books or on your computer.
Discount:
Another one that’s simple. Make the days that are not your busiest ones available at a discounted fee. It is not a good idea to offer discounted rates over the weekend if you already anticipate having a full house. If you find that the middle of the week is the least busy, consider providing a discount for appointments scheduled during that time. Even if your weekender wants to move their stay to the middle of the week because it is less expensive for them, that is fine with you. This is due to the fact that you are aware that it will be simpler to fill a weekend appointment with another full-paying customer anyway.
Dedicated Effort (Commitment)
Since the lash industry is always evolving and expanding, one must commit oneself fully and be dedicated to the field. Because of this, you need to make sure that you continue your education because it was just four years ago that everyone was routinely utilizing 0.30mm x 22mm (we know, it’s scary!). And we can not imagine somebody having the audacity to try that now! If you do not make a commitment, you run the risk of falling behind, which could have an impact on your company. Eat, drink, and sleep lashes if you want your business to be successful and more professional. This is the only way to achieve these goals. Maintain an awareness of the new developments and trends in the industry so that you can provide them with the most up-to-date and fashionable options.
AfterCare
Check to see that the patient has a complete understanding of the aftercare treatments. If a customer takes the proper steps to care for their lashes, they will be more durable and, as a result, your company will appear more professional. If they do not properly care for their eyelashes and they begin to fall out, it is nearly certain that they will point the finger of blame at you rather than at themselves. Make sure to give them an aftercare kit that includes instructions as well as a couple of mascara wands to brush their lashes with after they have their lash extensions. This insignificant act won’t set you back more than two pence, but it will give your customer that little bit of extra service they crave, which can make all the difference in whether or not they come back.
Knowledge
Never underrate the efficacy of gaining new knowledge. Do not fall into the trap of believing that simply because you have completed your lash training you are now a lash expert. Attend refresher classes whenever you can, and keep an eye out for hints and suggestions from other people who work in a similar industry. The Lash Forums are an excellent resource for acquiring additional information. You can share your work, seek feedback from others, and keep up with what’s happening in the industry by following these forums. If you are an eyelash stylist and you know your craft through and out, you will be able to improve your technique and understand which styles work best for certain eye shapes. It will also help you when it comes to addressing problems and concerns raised by customers, as you will come across as more professional to them, thereby increasing their faith in you.
Online/Social Media
This is a really important point. We could go on and on about how significant this is (perhaps because it’s our responsibility), but we’ll try to keep it brief instead.
The majority of people around the globe are now online. Therefore, ensuring that you have a strong presence is of the utmost importance. Maintaining an active presence on various social networking platforms is essential to attracting new customers and showcasing your brand. Therefore, choose two or three things and regularly keep them updated. We believe that Facebook and Instagram are the two most important platforms to work from. Because you have the ability to enhance your posts on Facebook and Instagram and to increase the number of people who see them, it is a really smart idea to put some of the money you get from selling lashes back into Facebook and Instagram. Because the majority of potential new clients will conduct research before committing to a new lash tech, you should make an effort to display examples of your work and encourage consumers to leave reviews. It is also an excellent spot to interact with your customers and remains fresh in their memories for the next time they shop with you. Every single day brings brand-new developments in the realm of social media.
Aside from social media, it is a good idea to get the information about your business posted on as many relevant directories as possible in order to increase the number of people who can find you. When you have established a solid clientele and are seeing your profits increase, you should give serious consideration to investing in a professional website and an online booking system. In addition to the incredible work and service you currently provide, this will lend you an air of professionalism that is unmatched by either.
Other Revenue Streams
It is usually a good idea to have a little addition to your business other than just the main event, which is lashes. Having a little something extra may be really beneficial. Putting your money into retail inventory can be a good way to bring in some extra cash on the side. Cleansers for the lashes and makeup removers that don’t include oil are two examples. You can get them at a low cost and then resell them to make an additional ten or more pounds every visit. Because of this, you can rest assured that your customers will properly care for their lashes, and as was mentioned earlier, having lashes that are in good condition gives the impression that you are a skilled and experienced professional.
Conclusion
The conclusion is as follows. We are aware that this is a lot of information to process, and we have made an effort to keep it as simple and to the point as is humanly possible; therefore, we hope that you have learned something from this!
To summarize this blog post, the most important takeaways are to be dedicated, to provide excellent service to customers, and to continue educating yourself. In the event that you are able to maintain these things and remain consistent with them. Your lash business WILL experience an increase. And you should absolutely strive to be more professional.
