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Tips for Yelp reviews: get Google reviews for your business

Establishing a trustworthy reputation in the hair and beauty sector is essential. Since most customers browse online for their neighborhood salon, the significance of positive Google reviews has increased dramatically in recent years.

Customers can discuss their experiences publicly through online evaluations, which increases credibility and confidence. Your website’s chances of being discovered by prospective customers are increased when it has positive reviews because Google gives more weight to sites with many of them. Utilizing Google Reviews does not require a high level of technical expertise on the user’s part. Therefore, how can you acquire a greater number of them?

We will discuss some straightforward and efficient approaches you may take to increase the number of Google reviews for your salon.

Table of Contents -
  1. 1 Why do salons need to have a good Google review?
    1. 1.1 Why are reviews on Google so important?
  2. 2 How do I get more positive reviews on Google?
    1. 2.1 To begin, create a profile for your company on Google Business.
      1. 2.1.1 1. First, make a quick link to your Google reviews.
      2. 2.1.2 2. Ask regular customers
      3. 2.1.3 3. Maintain contact with the clients.
      4. 2.1.4 4. Start an email marketing campaign.
      5. 2.1.5 5. Give a response to each of your reviews.
      6. 2.1.6 6. Display the currently available reviews.
      7. 2.1.7 7. Create a review card and print it.
  3. 3 How the Google Review System Can Completely Transform Your Beauty Salon Business.
    1. 3.1 Part 1: The Secret Sauce
    2. 3.2 Part 2: The massive value of Google reviews
    3. 3.3 Part 3: What should you do with the new clients you’ve been getting?
  4. 4 How can I increase the number of reviews for my salon?
    1. 4.1 You should claim your company’s profile on Google’s business platform.
    2. 4.2 Request feedback from your existing consumers.
    3. 4.3 Spread the word about the customer reviews you currently own.
    4. 4.4 Getting back to your feedback through online reviews.
    5. 4.5 Make enticing offers.
    6. 4.6 Make use of the marketing avenues available to your business.
      1. 4.6.1 Your webpage, in particular.
      2. 4.6.2 Social media
      3. 4.6.3 Email marketing
  5. 5 Why you should manage your Google Business account
    1. 5.1 1. Broaden your audience and impact.
    2. 5.2 2. Enhance customer satisfaction by making things easier for them.
    3. 5.3 3. Grant an advantage over the competition.
    4. 5.4 4. Conserve energy and materials.
  6. 6 Final Thought

Why do salons need to have a good Google review?

For locally owned and operated businesses, their online reputation is crucial. When making a purchase choice, prospective customers place a significant amount of weight on the opinions and ratings provided by previously satisfied customers. Reviews on your company’s Facebook page are essential for a beauty salon, as they provide prospective customers with the information they need to determine whether or not they should visit your establishment rather than the hair salon down the street.

A lot of weight is still placed on personal recommendations and word-of-mouth marketing when acquiring new customers. Review websites are the equivalent of traditional word-of-mouth in the digital age and can constitute a sizeable element of the entire marketing plan for your salon. Therefore, it is quite important to receive positive feedback from clients.

You should highlight your good star ratings, but reviews also matter for search engine optimization (SEO), which helps your business listing reach higher on organic search results. You should highlight your positive star ratings, and reviews also count for SEO.

Why are reviews on Google so important?

According to a recent poll, seventy-one percent of prospective customers believe they are better at purchasing when it involves a local company that has received excellent ratings. In addition, 90 percent of members in that group have stated that they consider evaluations to be personal recommendations.

Even if there are many review sites, the proprietor of a salon will find that the reviews on Google are the most influential. Prospective clients frequently use Google as a means of locating new businesses. Your prospective customers looking for a local hairstylist or hairdresser should see your company profile near the top of the search results page when they conduct a local search. Reviews may serve as the prospective customers’ initial impression of your business.

The proprietors of beauty parlors strive to cultivate a favorable online reputation to bring in an expanding number of customers. When considering scheduling an appointment at your hair salon, prospective customers will be more at ease the more stars your company has on its business profile.

How do I get more positive reviews on Google?

Here are some things you might attempt if you’re wondering how to earn reviews on Google and increase your ratings.

To begin, create a profile for your company on Google Business.

You need to establish a Google Business Profile, formerly Google My Business, before getting reviews on Google.

Your company will be more visible to those who could become consumers because of this free tool, which will get your company listed in the search results and on Google Maps. To get started, all you need is a Google account. Once you have that, you can create a profile for your business and populate it with the following details:

  • Name of the company.
  • address of the company’s physical location (optional if no storefront is maintained)
  • area(s) your service.
  • Contact information (phone number, business website)

After setting everything up, you’ll have to wait a few days for Google to validate your business (often via a verification card received in the mail).

When responding to reviews, be sure you adhere to Google’s guidelines. Customers’ feedback must be genuine and objective, so you can’t incentivize them to leave positive evaluations.

1. First, make a quick link to your Google reviews.

Customers might be encouraged to leave reviews by providing them with a brief URL for your Google Business Profile reviews page.

Sharing this on social media or placing it in your email’s footer will help direct customers to where they can provide feedback about their experience.

2. Ask regular customers

It is common knowledge that people will not write reviews without being asked to unless they have had a terrible experience and want to warn others about it or if it was so fantastic that they want to influence other people’s purchasing decisions.

However, research conducted by BrightLocal reveals that 72 percent of customers who were requested to write a review went on to do so. This indicates that people will be pleased to share their great experiences if you ask them to do so, and if you ask them to write a review, they will do so.

You can get a lot further with a personal message, so why not try emailing some of your most devoted customers (or even asking them in person) and telling them that you’d be grateful if they could leave a review for you?

3. Maintain contact with the clients.

When customers have just used your service or purchased a product from you, that is the time when they will be most encouraged to share their experience with others in the form of a review. For instance, if you sell things online, you could email the customer shortly after the delivery, asking them to leave a review and inviting them to do so.

4. Start an email marketing campaign.

Consider emailing everyone on your customer list to improve your overall rating. This can be a brief and straightforward email that asks for a review and connects visitors directly to the page on your Google My Business profile that displays reviews.

Explain that you place high importance on customer feedback since it enables you to provide the highest possible level of service and assists other potential customers in making informed choices. Because “writing a review” could sound intimidating to some people, you should stress that sharing their opinions won’t take more than a minute of their time.

5. Give a response to each of your reviews.

You must respond to all your Google reviews, regardless of how positive or negative they may be. A study conducted by Google found that companies that respond to customer evaluations are 1.7 times more trustworthy than companies that don’t answer.

However, there is a solution to this problem. Make certain that your response is timely, well-considered, and truthful. As a general rule of thumb, you should aim to respond to all reviews within twenty-four hours, as doing so demonstrates to customers that you care about their feedback.

More in-depth information can be found in our guide that explains how to reply to internet reviews. This is especially true regarding the more complicated response to negative reviews.

6. Display the currently available reviews.

Have you already received some raving feedback from your clients? Well done. Next, you need to generate some excitement about what your consumers are commenting on and inspire additional individuals to talk about their experiences.

Displaying testimonials from satisfied clients is an important component of any marketing strategy since it adds a genuine and personable dimension to a company’s brand. Someone may choose you over a rival because of this factor.

You may build a testimonials page on your website when showcasing your Google reviews. Depending on the platform that you use for your site, you may even be able to embed your Google reviews directly into your site.

You may also encourage others to leave a review using Google’s marketing kit, which includes free poster templates and social posts you can share on social media.

7. Create a review card and print it.

Why not print some little review cards and urge them to tell you what they think by allowing them to do so? Say something straightforward like, “Are you happy with your purchase?” Include a “Leave us a review” statement on the product package. Or, you might put a card with the question “How did we do?” up in your business to encourage clients to provide feedback.

Concerned that you do not know how to begin the design process? Online applications such as Canva provide users with editable templates that may be used at no cost.

How the Google Review System Can Completely Transform Your Beauty Salon Business.

If we told you there is a magic formula that can generate higher revenue for your salon on a consistent and recurring basis, would you believe us?

There is, and we are willing to inform you about it at no cost. We are not making this up.

This article will walk you through a three-step procedure that will provide enormous revenue growth for your company and offer you the skills you need to build on your success moving forward.

Part 1: The Secret Sauce

If you, as the salon’s owner, were the only factor contributing to its expansion, life would be much easier, wouldn’t you agree?

However, we are all aware that this isn’t often achievable, and we also know that a successful salon business has a positive relationship between the owner and the team members. The proverb states that the strength of a team is directly proportional to the strength of its weakest member.

So the question is, how do you motivate your staff to perform at their highest level, offer remarkable service to customers, and bring in more revenue for the salon?

The following is our methodology in three steps:

  1. First, secure a significant quantity of new customers.
  2. Turning new customers into returning ones is the second step.
  3. Enhance the level of service provided to existing customers.

In the following paragraph, we will detail exactly how we go about turning on the client tap and helping you develop a large amount of new business, both of which will, in turn, allow you to construct a fantastic new source of revenue for your company.

Part 2: The massive value of Google reviews

Suppose you ask most business owners what they think about Google reviews. In that case, they will probably say that they know they’re valuable but that the time they spend asking clients for recommendations does not necessarily outweigh the recommendations that filter back – especially if you receive the dreaded 1-star review. Suppose you ask most business owners what they think about Google reviews. In that case, they will probably say that they know they’re valuable but don’t necessarily outweigh the recommendations that filter back.

Part 3: What should you do with the new clients you’ve been getting?

The straightforward response is to transform all of them into lucrative recurring businesses that have an impact that can be quantified on your company.

Three main statistics are important to any owner of a salon:

  • The percentage of customers who book another reservation before checking out
  • The retail rate refers to the proportion of customers that make purchases at retail.
  • When someone comes in for a haircut, do they also get their hair colored and leave with a product to take home? What is the average cost of their visit? You and your staff can immediately increase performance in these three areas with the assistance of the Salon App. The Salon App includes a feature that automatically asks your customers for a Google review and sends the request to them. Every five-star review is forwarded to the salon’s Google profile, which effectively levels the playing field with the other businesses in your industry.

How can I increase the number of reviews for my salon?

It is essential for any service-based firm, but particularly important for a beauty salon business, to have positive online evaluations. The following is a list of some advice that will help you earn more reviews for your salon.

You should claim your company’s profile on Google’s business platform.

When you claim the profile for your company on Google Business Profile, formerly known as Google My Business, you can reply to reviews. You are also responsible for managing your company’s listing, which includes details such as the business name, address, and hours of operation. When you sign in using your Google account, you have full control over the aspects of your company that are visible to the general public.

Request feedback from your existing consumers.

Even while this might seem like a no-brainer, a surprising number of local salons do not proactively seek their clients for evaluations, encourage your patrons to provide feedback regarding their time spent in the salon by asking them to write a review.

Some of the local salons have QR codes printed on the mirrors of each hairdresser’s station, while the proprietors of other salons follow up with their customers through email or text message after they have left the salon. In either case, you should begin requesting that your consumers write a review for you once they leave your salon.

Spread the word about the customer reviews you currently own.

Make use of the various social media sites and your website to highlight the great feedback you have received from previous customers. When other customers notice that you are sharing reviews, they will be urged to leave a review themselves when they see you doing so.

Getting back to your feedback through online reviews.

To demonstrate appreciation for their work, proprietors of beauty salons should respond to each review left on any review site, whether it’s Yelp, Google, or another. You can respond to any online reviews when you have successfully entered into your Google account or Yelp business account.

People who write reviews typically do so because they want their opinions heard and valued. Clients-to-be who peruse evaluations are also interested in learning whether the salon proprietor cares enough about his or her customers to review the feedback and provide a considered response.

Responding to positive evaluations is necessary to keep positive customer relationships. Acknowledging positive reviews and expressing gratitude to customers who have provided feedback and taken the time to provide a review is important.

It is also quite important to respond to bad evaluations. If your company is given a negative review, you can connect with the individual who left it to find a solution to the problem. This demonstrates to other potential customers that you care about how they feel when they visit your salon. When a customer’s issue is satisfactorily remedied, they may even go so far as to change their original evaluation.

Make enticing offers.

Everyone enjoys getting free stuff, a discount on their purchase, or the opportunity to win a reward. Getting more people to leave reviews on Google by offering incentives is a terrific approach. You don’t necessarily need to spend much money on them, either. You can provide customers with anything you like; the provisions can be altered anytime.

Your customers will be delighted by any incentive you offer and will be likelier to leave you a review. This may be a discount of 10% on all products store-wide, or it could be a free miniature gift with the purchase of any package.

You may also want to encourage customers to post images of their outcomes in their evaluations. This will allow prospective customers to see your service’s visually appealing and witness real results, which will convince them to come to you.

Using incentives will also demonstrate to other potential customers that your salon places a high value on customer feedback, providing the impression that your salon is a welcoming and trustworthy establishment that takes care of its customers.

Make use of the marketing avenues available to your business.

Any platform you use to engage with your clients and/or target audience can be considered a marketing channel. By utilizing all of the marketing channels available for your salon, such as social media, your website, email campaigns, brochures, and so on, you ensure that you give customers even more opportunities to offer feedback about their experience.

Your webpage, in particular.

To begin, I would recommend including a review call-to-action on your website because that is where the majority of your customers will most likely go. You can implement a review call-to-action on your website in several different ways, some of which are listed below:

You could post a link to your Google page in the footer of your website that says, “Let us know what your experience was like; leave a review here.” This will provide customers with the opportunity to leave feedback on your business.

Include a page on your website asking customers to rate and review your business on Google. On this page, you should include a link to your Google page, and you might also include some examples of reviews left by previous customers. You may also wish to share this page on any relevant social media sites that you use.

Social media

Reaching out to your customers on social media and asking them for Google reviews is a terrific approach to improving your online presence. Put out a call for feedback on your Google My Business page by publishing a message your fans will see on your social media platforms.

You may also encourage your fans to post reviews by offering incentives and running prizes on your various social media platforms. In addition, it is a wonderful idea to use social media to express gratitude to customers who have provided a review since this will demonstrate to other customers that you value their input.

Email marketing

Remember to check your inbox often! As was discussed earlier, sending a follow-up email to your customers automatically after their visit is a wonderful method to let them know that you want to make sure they loved the service they had by encouraging them to leave a review and letting them know that you will be checking on them.

The fact that Kitomba email marketing campaigns and automated emails are completely free is one of the platform’s many attractive features. Because the emails can be automated and adapted to your particular salon using the Kitomba marketing tools, you can automatically ask clients for a review after their session without worrying about how much money these automated emails cost you. Moreover, the emails can be automated and adapted to your particular salon.

You can include a link or a call-to-action in messages of gratitude that you send to customers, thanking them for their business and inviting them to provide feedback in the form of a review. Your customers have yet another chance, should they not have done so earlier, to submit feedback in the form of a review as a result of this. Because of this, your customers no longer need to type the name of your salon into Google and waste time trying to figure out where they can leave a review because the option to do so is only one click away.

Why you should manage your Google Business account

1. Broaden your audience and impact.

With over 3.5 billion searches daily, Google is the most popular search engine in the world. By taking charge of your Google Business profile, you may increase your salon’s visibility in Google’s search engine results pages (SERPs) and maps. With this kind of exposure, you can attract new clients unaware of your salon’s existence.

2. Enhance customer satisfaction by making things easier for them.

Customers who discover your salon via a search engine or mapping service anticipate having instantaneous access to all the required details. By adding a booking link to your Google My Business profile, you may make it easier for clients to schedule appointments with you directly from the search results page, because of this, bookings and participation may increase.

3. Grant an advantage over the competition.

There may be other salons in your neighborhood, but if you include a booking link to your Google Business profile, you will have an advantage over them. Customers are more inclined to schedule appointments at your salon if you make it easy for them to do so, and a booking link can set you apart from the competition.

4. Conserve energy and materials.

It can take a lot of time and effort to manage appointments manually. Make scheduling appointments easier on yourself and free up more time by letting consumers do it through your Google Business profile.

Final Thought

If you want to boost your online presence, be found on Google, and increase the number of appointments booked at your salon, spa, or clinic, increasing the number of reviews you have on Google is a step in the right direction.

As discussed earlier in this piece, the most effective method for obtaining additional Google reviews is to simply ask your customers for feedback whenever and wherever you can. This includes in-person meetings as well as online platforms. Most of the time, customers will be delighted to express their gratitude to you for the service you provided by writing a review on your behalf.

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