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From Lash Stylist to Boss: How to Open Your Salon

As a stylist, you are enjoying the height of your professional achievement. You’ve put in your time at the salon, gained some experience, and have a solid understanding of what it takes to succeed in cosmetology. You are an ambitious businessperson focused on the future, and creating and managing your salon sounds appealing, but are you familiar with the procedures involved in opening a salon?

Some benefits come with being your boss.

Your present boss may or may not manage the salon how you envision it should be, but you get to run your small business any way you see fit, bringing your vision of how a salon should be conducted to life. If you want to be successful as a small business owner, you need more than just ambition and vision to be successful. Those aren’t even the most important ingredients.

Owning and operating your eyelash business might provide you with the independence and adaptability not available in the conventional 9 to 5 workday.

Because of this, it is an excellent option for those looking for a business that can be arranged to fit their current lifestyle, such as busy mothers.

Among the numerous potential advantages of beginning an eyelash business are the following:

  • It’s relatively immune to economic downturns since individuals will always seek beauty services.
  • You get to be in charge of yourself.
  • It’s the kind of work that a machine can’t do.
  • A low initial investment is required. Very adaptable
  • You are free to choose how many or how few vacation days to take.
  • the environment of work that is both friendly and joyful
  • You are in charge of determining how much money you make.

As you can see, becoming an esthetician or running a beauty business has various advantages. Above all else, it’s a fun method to make money, which is the most important factor.

Although there are numerous advantages to beginning an eyelash business, it is essential to remember that going won’t always be smooth sailing.

If you want your new business to succeed, you must be willing to put in the work required to launch it and the time and energy required to maintain it.

The following are some of the aspects of beginning your own lash business that is less than ideal:

  • There are no paid vacations or benefits.
  • Getting your first few consumers might be challenging and require much work.
  • You are accountable for administrative and tax issues.

There are still many more advantages associated with running your own business than working a job for someone else from 9 to 5.

Qualifications and Business Licenses

Before you launch your eyelash extension company, you will normally require the following items:

  • A license to practice as a cosmetologist or esthetician issued by the state board that oversees the beauty industry in your state.
  • Training certification for eyelash extension application.

However, the legislation that applies to you will differ depending on whether you live in a state or a country.

Once you have obtained your lash technician certification, the next step is to register your new business with the relevant tax authorities.

You have a few options available to you when it comes to the legal framework of your eyelash business, including the following:

  • Partnerships, as well as sole proprietorships.
  • LLC stands for limited liability company.
  • Corporation. S-Corp.
  • The limited liability company (LLC) or the sole proprietorship is typically the most common type of business structure and the easiest way for smaller beauty enterprises to get started (just make sure you choose a name for your beauty business that is available).

When it comes to the company, your assets are protected by a limited liability company (LLC). You would not be personally responsible for any debts or legal issues that your company incurred, even if your firm caused them.

You will be able to learn more about the various organizational structures of businesses here.

In addition to that, you will want an Employer Identification Number. Suppose you wish to create a bank account for your company or recruit individuals to work there. In that case, you must have this number, also called a Federal Tax Identification Number.

Where you will conduct lash business

Your next step will be to consider the location of the lash business you intend to launch.

When it comes to operating an eyelash company, you have a few choices.

  • You can run your company out of a spare room in your house.
  • Provide a mobile service that travels to the homes of your customers.
  • Reserve a seat in a beauty parlor.
  • You should lease a room or studio to conduct business out of.

The most important thing is to provide your customers and potential customers with a secure, clean, and pleasant place so you can conduct your lash services there.

If you want to start an eyelash business on a shoestring budget, the most cost-effective strategy would be to visit customers in their homes or do business from your residence. Either of these options would be cheaper than the other.

Even if you run your business out of your own house, you can still provide a location that gives the impression that it was designed professionally for your customers.

Here are some pointers for having an experience at home that is on par with going to a salon:

  • Ensure that the area you are utilizing is clean and devoid of any clutter at all times.
  • While applying the client’s lashes, provide them with a comfy chair or massage table to sit or lay on while they work.
  • Make it more comfortable by playing soothing music and lighting scented candles.
  • Towels that are recently cleaned and refreshed should be made available to your customers.

If you are considering launching your lash studio as your business expands, one option to explore is renting a chair or room in an existing hair or nail salon. If this is the case, look at our list of names for nail salons.

This would have the advantage of making your lash business appear more professional and trustworthy, in addition to garnering more business from people walking by (which is why you’ll also want to choose the name of your lash business with care).

Use quality products

When it comes to the supplies you need for eyelash extensions, do not under any circumstances attempt to save money.

Investing in artificial eyelashes and glues of the highest possible quality when beginning your own lash business is essential.

If you use excellent products, you can be confident that your work will be of the greatest possible grade, leaving your consumers happy and satisfied.

As a result, they will have a much higher propensity to return and refer you to their other friends.

Lash Extensions Pricing

There are a few factors to consider before settling on an appropriate price.

You will need to think about the following:

  • The cost of the materials, which include eyelashes, adhesives, and other types of apparatus.
  • Your time; specifically, how much time do you need to spend with each client?
  • Travel expenses are related to travel if you visit clients at their places of residence.
  • Insurance protection for businesses, in case the worst should happen.
  • Expenses associated with maintaining a website and engaging customers, whether you do these tasks in-house or hire a professional.

Finding out what other nearby lash technicians are asking for their services is a good idea to ensure you can maintain a competitive edge while still making a respectable profit.

After settling on a price point, you may “memorize” the various eyelash treatments you provide. Make sure that the clients can easily view everything that you have to offer by listing it all. This will help you sell more.

You may even develop a unique promotion for clients interested in getting their lashes done at your establishment every month.

You might be able to ensure a steady stream of recurring money for the months ahead by selling discounted packages of either six- or twelve-month duration.

How to Search for Customers

You will need to put together some marketing materials before you start providing your eyelash services to members of the general public.

Because eyelash extensions are such a visual enhancement, having stunning before-and-after pictures of your work is critical to offer potential customers.

You may start by focusing on your immediate relatives and close friends because they will likely be amenable to being used in this manner.

Take pictures of the work both before and after you do it.

You can promote your services using these photographs in your marketing materials and social media platforms.

Create a website

If you want potential customers to find your company when they are looking for lash services online, you will need to have a website that appears to have been designed by professionals.

Because your website will serve as your consumers’ initial point of contact with your company, ensuring it is of the highest quality is essential.

The good news is that it is simple and surprisingly inexpensive to create a website that appears to have been professionally designed.

Bluehost enables users to build their websites for as little as $2.95 a month, and the service even comes with a free domain name.

Installing WordPress is as simple as clicking a button after you have already signed up for a hosting package, and you can have your website up and operating in a matter of hours at most.

After successfully launching your website, you would want to give it a professional appearance as soon as possible.

Installing the Astra theme will allow you to accomplish this goal.

Astra is one of the most widely used website themes currently available, and for a good reason too!

Because it is quick and easy to use, it is ideal for people just starting.

The theme comes with various layouts for you to choose from, so you can design any appearance you want to aim for, regardless of what it could be.

You could also consider adding a system allowing users to make appointments on your website. Calendly is a wonderful choice and completely free to implement on your website.

Important Pages on the Website

You should include several crucial sections on a website to provide your consumers with all the required information.

They are as follows:

  • About Page: Contains all the information a potential client needs about you.
  • What services do you provide, and how much do they cost? Extra services? What is the price for the eyelash extension service that you provide?
  • Before and after photographs of your lash extensions may be found in the gallery.
  • The Booking Page functions as a diary and lists available times.
  • Phone number and email address are on the “Contact” page.
  • A website must always provide terms and conditions as a prerequisite.
  • Another fundamental requirement for websites is a privacy policy.

When a customer visits your website and sees these pages, they can access all the information they require before making a reservation with you.

Marketing your Lash Business

It is important to begin promoting your company as soon as possible after it reaches the point where it can begin to service consumers.

Social media is one of the most effective ways to market your lash business


You don’t need to be active on every social media platform; nonetheless, choosing at least two platforms where your target audience may be spending time is a good idea.

You should keep in mind that a lash business is a local business, so you will need to target people based on their locality to succeed.

You could gain a significant following through a site such as TikTok, but it’s unlikely those followers will be interested in hiring you.

Due to this fact, Facebook and Instagram are two options that come to mind immediately.

You can target people with advertisements on Facebook based on their location and other demographic information such as their gender, age, and hobbies.

Because of this, Facebook is an ideal platform for local businesses to use to advertise their services.

Other methods of advertising that are available to you for your lash business include the following:

  • Business Cards
  • Flyers
  • SEO (Local SEO)
  • Word of mouth
  • Repeat business

In addition to social media and search engine optimization, customer suggestions should not be undervalued.

It costs more than five times as much to attract a new customer as it does to get repeat business from existing customers.

Because of this, it makes perfect sense to give the finest possible experience to the customer!

Follow these steps to discover how to open a salon

Conduct Research and Determine Your Niche

Examine the trends occurring in the industry and your community to determine where your company will fit into the overall landscape. To accomplish this, think about the questions that follow.

  • Which need (or needs) are you satisfying?
  • What is it that you can provide customers that no one else can?
  • Will you move closer to the people who make up your client base?
  • Will you provide services for their nails and hair that they do not?

When trying to persuade investors, potential workers, and eventually customers to buy into your brand, you will need to describe the precise value your company offers.

Develop a strategy for your company.

It is time to start thinking about a strategy for “how to open a salon” now that you have determined where your salon will fit into the market. Before your dream of opening a salon can become a reality, you should make a business plan so that you are forced to analyze every facet of the endeavor. Check that your strategy incorporates the following, as they are among the most important:

  • A concise introduction to your company’s operations or executive summary
  • The company description provides a condensed explanation of what or who your company will be.
  • Analysis of the market: this is where your research on the market and your competitors goes.
  • Organization and management: a picture of your company and its management structure—consider some of your previous superiors; what were some of the things they performed very well? Where did they go wrong?
  • Outline the numerous hair and nail services that you intend to offer, as well as any items that you intend to sell.
  • Marketing and sales: create a marketing plan for the company and a sales strategy, and map out how you want to advertise it.
  • Request financial support: calculate how much money you’ll require over the next few years.
  • Include information on budgets and goals, in addition to balance sheets, while making financial projections.

Make Sure You Ask the Proper Questions.

Your area of expertise is in providing hair and nail styling, and while you may have some idea of what it’s like to work for a salon business, it’s likely that you still have a lot to learn about how to run a salon business. Your first order of business should be to determine whether the potential benefits outweigh the potential dangers. Test your readiness to launch a small business by working through the following nine questions.

  • How much capital and other resources will you need to get things rolling?
  • How much money are you willing to put on the line?
  • How many people will you need to work for you?
  • Will you continue to work at least part-time while you get your business up and running?
  • Do you have any other commitments that will prevent you from giving this business your complete attention? If so, it will be tough for you to succeed.
  • How likely is it that we will be successful? How exactly does that success manifest itself? In the first year, what are some of your goals and objectives?
  • How long do you plan to continue running the business if it brings in less money than anticipated?
  • What sets your salon apart from others?

Utilize Your Existing Network.

When you start your own company, it doesn’t necessarily mean you have to do everything yourself. Utilize your existing connections to find industry mentors, advisors, and other professionals who can guide you to get started. Your friends, family, and other community members are establishing your brand and expanding your reach for potential clients. When things start to look positive for your company, it’s time to establish your brand on social media. Establish attend on with each person in your network to launch an effort to expand your presence and raise awareness of

cultivating. Be scared to attend events hosted by the industry or the community. Face-to-face networking may be beneficial; cultivating relationships from the beginning can result in repeat clients


Once your salon is up and running, you will want to direct your attention to marketing and sales to build momentum for it. It is up to you to bring in new clients, maintain a continuous flow of income, and gradually develop the brand’s reputation. However, you are also accountable for managing your customers and staff, in addition to the fiscal well-being of your company. You must wear several hats and keep several balls in the air simultaneously. One of the most difficult challenges you will face as a new business owner is adapting to the shift in responsibilities that comes with caring about overhead costs, salaries, and revenue.

Managing the various intricacies of a corporation can be accomplished in a centralized location by making the appropriate investments in tools and software. When looking for the correct business management software, you should look for options with the capabilities listed below to ensure your company’s requirements are met.

For business challenges:

  • With this mobile app, you can manage your salon from any location, and your staff will also have access.
  • Dashboard for Reports -Payroll may be processed, and sales and customer service statistics can be viewed, all from the same location.
  • Performance of employees—To improve the quality of services provided to customers, pull reports to show staff exactly how they perform.

Regarding the experience of the customer:

  • Booking appointments online gives customers more flexibility and allows them to schedule more sessions.
  • Reminders of scheduled appointments: Send clients automatic emails and text messages so that you can be sure they will arrive on time for their scheduled appointments.
  • Processing credit cards: Integrate payment systems to facilitate speedier checkouts, fewer errors, and more straightforward reporting.
  • Recurring marketing—Share email campaigns that are fully customizable and already produced in order to keep clients informed of new sales and specials.

Working in a Salon vs. Starting Your Own Lash Business

The Advantages of Working in a Salon

Working at a salon will allow you to learn the ins and outs of the beauty industry that you could not study in a class. Working at a salon will help you improve as a beauty professional, from learning how to build relationships with clients to mastering time constraints for various services. It also allowed for mistakes and learning from them under the supervision of the salon owner and crew. Because you are only accountable for your work and your clients, rather than the entire firm, you could concentrate on developing your professional and soft skills and learning new services as the ever-changing beauty market continues to advance.

Considerations for Working in a Salon.

Working in a salon gives you less responsibility for the business while subjecting you to additional constraints. Depending on your salon’s policies, arranging time off or achieving a work-life balance may be tough. You may also have less influence over the services and goods you provide and the atmosphere and team members with whom you will be working regularly.

The Advantages of Starting Your Own Company.

Selecting your products: The brands you choose reveal much about your personality. You value the ability to set and maintain high standards. You should distinguish yourself by utilizing solely vegan and cruelty-free products.

Planning your schedule: you can organize your client schedule around your professional and personal duties because you are your own boss, allowing you to achieve a better work-life balance and capitalize on opportunities that arise.

There is no limit to your success: you will enjoy being allowed to pursue your interests. You can have the opportunity to pursue training that you are interested in and tailor your career to meet your objectives and dreams since starting your salon.

Considerations for Starting Your Own Lash Company.

As you might guess, starting your own business entails a lot of responsibilities, such as self-employment taxes, inventory and ordering, and becoming acquainted with customer management. You’ll also need to thoroughly research new therapies and services to determine whether they’re worth the training investment.

Whether you work in a salon or create your own business, we know tenacity is the key to success. It is easy to become overwhelmed by the obligations of running a business or the daily stresses of working in a salon. You can develop a profession you love – no matter what it looks like – by getting the necessary training, connecting with a supportive network, and persevering through difficult times.

Final Thoughts

With any luck, this tutorial on launching a lash business has equipped you with all the knowledge necessary to get going.

At first, the idea of beginning your own business may sound daunting, but in most cases, taking the plunge will be well worth your while. It’s possible that having the ability to make your schedule could completely transform your life.

And as you develop your lash business and bring in an increasing number of prospective customers, you may find that you are developing a highly successful and scalable e-commerce lash brand.

You will never have this kind of control over your income if you work a 9 to 5 job for someone else; however, if you run your own company, you will determine how much money you bring in each month.

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