If you are a lash artist, then you are aware that social media is a potent tool that can be used to market your salon business. TikTok is the social media platform that should be your primary focus if you only focus on one this year.
With millions of users worldwide, TikTok has quickly emerged as one of the most popular social networks. Why is TikTok so popular? Because it’s enjoyable! People spend a lot of time watching short videos on TikTok, a fantastic chance for hair stylists to demonstrate their skills and advertise their companies.
But you need to have a game plan before you start making videos. What kind of material do you wish to develop for this website? Who exactly is your intended audience? What do you want to accomplish? As soon as you have a strategy, you can start producing videos that will assist you in reaching your objectives.
This blog post will provide you with a list of 13 beginner-friendly TikTok marketing ideas for lash artists so that you may begin promoting your salon as soon as possible. So, let’s get started!
TikTok marketing for lash salons
Consider it seriously.
TikTok is meant for fun, but if you want to succeed on the platform, you must take it very seriously. Your primary objective on TikTok should be to get featured on the “For You” page because most users will be scrolling to that app section in search of motivational material. Don’t just think that TikTok is enjoyable if you want to see its benefits. Take your decision to promote your salon on TikTok once you’ve made it. This brings us to the following stage in the process.
Do some investigating before you get started.
Much research is required to develop a marketing strategy for TikTok. You should start scrolling up and down Google to figure out what kind of stuff you should upload and when you should post it because Google is everyone’s best friend when it comes to knowledge. If you’re paying attention, you’ll see that salon TikTok concepts are everywhere.
Before you begin your study, you must give some thought to the audience you are speaking to on TikTok. Who are some of your customers? Who are the individuals whose opinions you value having? And after you get an answer to this question, you should next ask what kind of content these users enjoy watching on TikTok
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You can either directly ask them this question or, if you are familiar with their TikTok account, you will be able to see what profiles they follow, what posts they liked, and other similar information. You can also type in the search bar on TikTok phrases such as “beauty videos,” “salon tips,” “salon videos,” “lash style tips,” and much more related to these to find out what your salon clients would like to view on TikTok related to beauty. This is another excellent option for finding out what your clients want to see on TikTok related to beauty.
Put together a plan for marketing on TikTok.
Following the completion of research, planning is the most significant phase in promoting your salon. Therefore, you need to construct a document in which you may put down all of the best practices for using TikTok and another document with your content calendar.
Here are some TikTok best practices that will assist you in getting started with marketing on TikTok for salons. Additionally, it is of the utmost importance for you to know the optimal time to publish on TikTok based on your location.
Keep in mind that this is a platform that operates using an algorithm that is extremely distinct from the others; the VPN that it uses ensures that your material is only displayed in the region in which you are located.
Test your content.
You won’t know which form of content will be best for marketing your salon on TikTok until you test out a few different approaches. Initially, you only need to post frequently (between one and three times each week) and experiment with various content types.
For instance, you can separate your content plan into sales (promote special offers or salon services and products), user-generated content (before and after posts), amusing content (funny salon videos), and instructional material (how-to’s for clients).
After some time, you’ll understand what works best and what your audience enjoys seeing from you. In this approach, you can concentrate on the information of the utmost value to your prospective and present customers.
Remember that the most recent findings from research conducted on TikTok reveal that the ideal recommended video duration falls between 21 and 34 seconds.
Pay close attention to details.
Looking around at these TikTok films that are only a few seconds long, you might think that making one of these videos is quite simple. However, as you begin recording your TikTok, you quickly discover how challenging it is.
A few things you need to consider before beginning to record a video include making sure that each segment has the same amount of time (if you plan to record the video in more than one piece), locating the optimal lighting, constructing an appropriate backdrop, and getting yourself ready for the recording.
When making videos for TikTok, you may consider hiring a video specialist already familiar with these specifics and how to film the ideal order to make your life easier. If you don’t do this, you will have to record the video a hundred times, edit it, and crop it.
Additionally, while recording videos for TikTok, ensure you are not recording them directly on the platform. Why? Because if you try to save it without the TikTok watermark, you won’t be able to, and you also won’t be able to change certain areas if you find that you need to.
Keep up with trends.
On TikTok, the videos and the sounds are popular, and using them will help you rank higher in a shorter time. Having a video that is both of good quality and geared toward the general public and a currently popular sound can bring you closer to ranking on the TikTok For You page.
However, here’s a little secret: fashion shifts every week. Therefore, before you record a new salon TikTok video, browse for a few minutes on your TikTok account and research the current trend on TikTok. This will allow you to record a video that is more likely to be successful.
Include a call-to-action in the description of your TikTok video.
No matter the social media outlet you choose to publish your content on, the description of your post is a crucial component. If you want people to be interested in your salon business, you should include a call-to-action in the description of your TikTok post. This will not only help you appear in the “For You” section, but it will also help you write a better post description overall.
Therefore, you can invite them to learn more about you on your profile, check out your website, or go to your online booking link; any of these options will benefit your salon’s business.
Use hashtags.
Hashtags on TikTok are functionally equivalent to those on other platforms like Instagram and Twitter. If you add a certain hashtag to a video, the content of the video will be searchable whenever a user searches for that particular hashtag. Here is a list of some of the most popular salon hashtags that can be used on TikTok.
Interact with your audience.
Respond to comments and queries from your audience. They will value personalized attention, and you will be able to develop a deeper connection with them. In addition, if consumers receive a response from you, they are significantly more likely to remember your material in their minds for an extended period. And the algorithms behind TikTok adore social interaction!
Promote your account on other platforms.
Everybody needs to look at those salon TikTok concepts that are so creative! Therefore, you should start promoting a fantastic video after you’ve finished making it. Send it to your customer base via email or even run sponsored advertisements on TikTok. You may also share it on social media like Facebook and Instagram. Spread the word about your incredible passion for marketing on TikTok for your salon! Keep in mind that you are the primary promotion engine at your disposal.
Live stream.
Going live on TikTok will result in unanticipated relationships and countless opportunities to engage with customers or other business partners of the hair salon. That is, without a doubt, the best location to be in if you want to expand your TikTok account, especially if you are just starting. I will share some original strategies to help you host a productive live session on TikTok.
Collaborate with other TikTok beauty users.
Make contact with other users of TikTok who are interested in the same topics as you and work together on videos. This is an excellent method for exposing your films to a wider audience and gaining more views on them. In addition, they might have even more expertise than you have in recording videos for TikTok, making it a fantastic opportunity for you to learn from them.
Examine your results.
Using a TikTok business account lets you access various insights, including traffic, viewers, engagement rate, and others.
Therefore, it is time to go to the company account and review those numbers. That is the best spot to determine whether or not you are succeeding and what aspects of your performance require more development. Keep in mind that you must prioritize data if you want to ensure your success (in everything and everything). The data are always right.
7 TikTok Live Ideas to Engage Your Followers
TikTok is quickly becoming one of the most popular social networking platforms available today; therefore, acquiring the skills necessary to use the app and all its features appropriately is essential. Get seven fantastic ideas right now!
How do celebrities and other influential people think of new things to do on TikTok live? Beginning a TikTok live stream is one of the strategies you may employ to attract your audience’s attention and gain more followers on TikTok.
TikTok is now widely regarded as one of the most successful social networks because it has more than 700 million active users worldwide. Therefore, a wide variety of businesses, celebrities, and influencers, in addition to creative newcomers, are attempting to carve out a specific space for themselves on this emerging social media platform.
This is why we will go deeper into the peculiarities of going live on TikTok and get some amazing insights on establishing a catching live stream for your TikTok profile in this article.
Ready? Let’s get it started!
Guidelines for ‘Going Live’ on TikTok and its requirements.
In contrast to most other social media networks, TikTok still has a few requirements users must fulfill before they can access the going live feature.
Before you begin a live broadcast, you must ensure that your profile has at least one thousand followers. If this is not done, the TikTok live option will not be visible. However, after you reach this amount, try not to freak out if this feature does not instantly come to you since it will. Acquiring this choice could take anything from a few hours to many days.
Second, a minimum age requirement is 13 years old to start a live session on TikTok. This functionality will become available to you after you reach sixteen years old. Up until that point, all you can do is improve the quality of your material. In addition, if you are over the age of 18, you have the opportunity to receive virtual presents from the people who follow you, which may then be traded in for actual currency.
Assuming that you already fulfilled all of the prerequisites for beginning the TikTok live session, let’s move on to the various methods you can organize and improve.
A Quick and Easy TikTok Live Streaming Guide.
After you finish the prerequisites, TikTok will grant you access to start the live session you have been waiting for. This procedure is easy and shares certain characteristics with Instagram’s live broadcasting. Therefore, to live stream on any mobile device, whether Android or iOS, here is the step-by-step guide you may follow.
- Launch the TikTok app on the mobile device you’re using.
- Navigate to the middle of the tab menu and select the “add” button.
- Locate the record button on your screen, and select the “live” option.
- Create a title for your streaming video in the fourth step. It is in your audience’s best interest to select a concise, uncomplicated, and attention-grabbing title that also offers some general information regarding the content.
- Customize the look and feel of your live-stream session. You could try adding some effects or filters to make the session more interactive.
- To get started, select the “Go live” button.
- When the live stream is finished, you can end it by clicking the “X” button at the top of the screen.
Suggestions on How to Make a Creative TikTok Live Session.
Nevertheless, that is not sufficient to warrant clicking the go-live button. How you communicate with your audience, particularly with new visitors and followers, can significantly impact your account’s growth. To generate high-quality and one-of-a-kind material for your profile, it is essential to stay current on the various hobbies and trends that are currently popular.
Here are some suggestions for TikTok live that will assist you in diversifying the content you share on TikTok and engaging a greater number of your fans.
#1 Participate in a challenge on social media.
It is now more common than ever before to issue and participate in a social media challenge; therefore, there is no reason why you shouldn’t perform this activity online. It has the potential to be a fantastic idea for providing entertainment for the audience, similar to how the Ice Bucket Challenge spread all over the world in 2014. You can participate in tasks on TikTok; pick the one that appeals most to you, and get to work!
For example, the singer’s online profile shows a video of the celebrities Jennifer Lopez and Alex Rodriguez participating in a “Flip the Switch” challenge. Naturally, if the intended results are to amuse the audience and provide a great deal of enjoyment, then these challenges will, in the aftermath, be extensively disseminated around the Internet.
In addition, you may encourage your followers to participate in the challenge by using a unique branded hashtag, which will, in turn, increase the number of people viewing your profile on social media.
#2 Begin a Q&A session.
Your followers will find your personality more engaging as your audience grows because of how it interacts with them. As a result, you can significantly increase the number of people who follow you by holding an online meeting with the audience and discussing with them the various problems that have been brought up.
You may get closer to your followers and create trustworthy relationships by responding to their inquiries in real-time and building a dialogue with them.
#3 Display what goes on behind the scenes.
You should also make an effort to generate exclusive or exceptional content that is not normally published in the profile on TikTok Live. That is the optimal choice for expanding your audience and the number of leads generated on TikTok. For instance, you may share some insights on the process that you use to develop your material or humorous incidents that occurred while the film was being made. In this way, you will be able to:
Assist your audience in learning more about you, establishing trust, and getting people interested in your services.
You may considerably reduce the time that passes between the uploading of your content and maintain your audience’s interest in the upcoming videos if you give them a glimpse into your daily routine and allow them to peer a little deeper into your life.
#4 Conduct Interviews and Arrange for Collaboration.
Collaboration is by far the most effective method for attracting a wide audience, and for good reason. It can potentially entice more users to come to your profile and read over the information if it is organized comprehensively. Moreover, if you pay attention to your audience analysis, the collaborations can significantly increase your followers.
To accomplish this, you should conduct a live broadcast that will entertain your audience and the fans of the person being interviewed. Introduce a topic familiar to your audience, such as current events, popular culture, movies, cuisine, etc.
When you wrap up the TikTok live, don’t forget to include a summary and some words that encourage viewers to follow you and check out some of the other content you have uploaded to your account.
#5 Develop Unusual Content.
The experimental videos that contain a mixture of insanity and weirdness have the potential to greatly increase your views and attract the attention of more people. People are almost always interested in seeing some sort of experiment, which typically begins with the phrase “What if…”
Simply said, you shouldn’t be frightened to create something truly remarkable!
Alternatively, if you have any wow talent or have mastered some great skill with educational platforms like Skillshare to exhibit, then you should do this. Something extraordinary can emerge from seemingly insignificant beginnings. Alternatively, if you have any wow talent or have mastered some great skill with educational platforms like Skillshare to exhibit, then you should do this. Something extraordinary can emerge from seemingly insignificant beginnings.
#6 Make a dress-up or cosplay costume.
Another fantastic idea is to create a live transformation or cosplay challenge similar to the ones that have been made for famous people on TikTok. Consider the people who have been an inspiration to you or those about whom you have a lot of knowledge, select the appropriate attire and makeup, and create a guessing game for your audience. You might also allow the viewers to choose their look for the day and then reveal the outcome.
On top of that, doing something unexpected like that is one of the simplest ways to get people’s attention and surprise your audience!
#7 Prepare something to eat or try it out.
Go on to the subject of cooking, which is the last but not the least. This is a wonderful opportunity to enjoy some time in a relaxed setting and have some enjoyable experiences. Are you still planning to learn how to make cinnamon or lasagna, or will you instead try to taste lychee or durian for the first time? Then now is the appropriate moment to begin, and I look forward to hearing your thoughts on the livestream! You could obtain some new suggestions for TikTok live, some inspiration, or some tips on how to carry out any process more effectively.
Additionally, you may make a little flashmob that is dedicated to a particular cuisine, and everyone can cook it at the same time! During the Christmas season, there is nothing that can top the satisfaction of savoring a homemade pastry that you made yourself. Because of this, your audience will get the impression that they are part of a large, welcoming family from all over the world and connected by a common pastime. Doesn’t that just make your mouth water?
Summary
To summarize, hosting a TikTok live session is an excellent way to attract a new audience, demonstrate the new content formats, and pique the interest of your viewers in the next films that will be broadcast on your profile. However, to access this feature, you need to be at least 16 years old and have at least one thousand people following you on your account.
You could always put your skills to the test by performing live on Instagram in the meantime!
However, as soon as it is available for you, it will open a list of different ideas for TikTok live and ways to diversify the material and increase its quality. As an illustration, you could:
- Participate in the challenge, or create your own.
- Engage in idle chitchat with those that follow you.
- Develop amazing and out-of-the-ordinary content, and work in tandem with other influential people.
- Create a variety of contests involving transformations.
- Experiment with something new.
Final Thoughts
Why not give these TikTok marketing ideas for lash artists a shot and see how they might contribute to expanding your salon business? In addition to these ideas for marketing TikTok, what more suggestions do you have? Please leave your thoughts in the comments section below!
Also, remember that marketing your business on social media is not the only factor contributing to a successful company. If you want your company to reach its greatest potential, there are several things you need to consider.
Therefore, in addition to your strategy for marketing via social media, you may begin working on improving the organization of your daily schedule and becoming more effective with your use of time. Your headache will disappear once you implement an online booking system allowing customers to make reservations. You can allow them to book themselves at any time of day or night without having to contact you at all. Additionally, you may accept deposits, full payments, and tips online, eliminating all your no-shows. Additionally, you can enable your customers to pay contactless at the salon, eliminating the need for a POS system or any other additional equipment.
