Google is the website that receives the most visitors each day. The website currently holds more than 92 percent of the market share for search engines. Establishing a Google Business Profile, formerly Google My Business is essential to bring in new clients for your company through the use of Google Search and Google Maps. What […]

Launches are notoriously labor-intensive endeavors. It’s a constant flurry of action that requires me to come up every day ready to be seen and heard and communicate honestly (and frequently) about what I’m giving. Sending out sales emails, posting advertisements across socials, and recording ads and webinars are part of the constant flurry of activity. […]

When you operate a company, engaging with influential people in your community can be an effective and, in many cases, more cost-efficient approach to bringing your work to a larger audience. You offer complimentary eyelash extension services to a local celebrity or influencer or even to a friend who has a large number of followers […]

A salon logo is essential to your brand identification and significantly determines how customers think of your company. Additionally, it will assist your customers in comprehending what it is that you do, as well as your brand identity and fundamental principles. In addition, all of your customers will come to connect the logo with your […]

One of the most efficient methods for a company to reach a big target audience on TikTok, expand its following, and make money using this platform is to “blow up” on the network. TikTok can be a strong marketing tool because it has over a billion active users. This provides marketers with a massive pool […]

As a stylist, you are enjoying the height of your professional achievement. You’ve put in your time at the salon, gained some experience, and have a solid understanding of what it takes to succeed in cosmetology. You are an ambitious businessperson focused on the future, and creating and managing your salon sounds appealing, but are […]

What is a mentor? Mentoring is a professional connection in which an experienced person (the mentor) helps a less experienced person (the mentee) develop their skills while learning from and contributing to the mentee’s development. The best mentors can help their mentees develop professionally while being supportive and good friends. A mentor should always act […]

The appearance of wrinkles and aging are unavoidable aspects of life; however, prioritizing your health and well-being should remain a constant no matter what stage of life you are in. In this section, we will discuss the importance of prioritizing your skin health, as having healthy skin is an indicator of your entire health. To […]

Reports indicate that maintaining a high staff retention rate in beauty salons has historically been difficult. According to the statistics, the typical length of employment at salons is between three and five years, and one-third of new employees quit their jobs within the first six months of working there. This practice is widespread because the […]

If you are a lash artist, then you are aware that social media is a potent tool that can be used to market your salon business. TikTok is the social media platform that should be your primary focus if you only focus on one this year. With millions of users worldwide, TikTok has quickly emerged […]